The leadership question in the case of the low-cost platform Euro wings is solved. For many years, Telekom Manager Thorsten Dirks is on 1. May 2017 new boss of the airline, and engaged in this function in the group Board of management of Deutsche Lufthansa, the company said after a Board meeting on Wednesday in Frankfurt.
author: Ulrich Friese, editor of the economy.
The 53-year-old Manager, since 2014, Chairman of the Board of Telefonica Deutschland AG and also President of the industry Association Bitcom, in the case of eurowings in the Lufthansa veterans Karl Ulrich Garnadt, the leaves, on Reaching the age limit of 60 years of the group. Dirks is expected to develop as a proven digital expert to the newly formed low cost airline “in a Phase of strong growth with new impulses” from the outside. There are new offerings for the Internet as well as digitized services to make the travel experience for passengers more attractive," said the mother of the group.
Dirks is regarded as an accomplished expert in multi-brand concepts, the Knowledge will be used in the case of Euro wings urgently. In the new subsidiary, originally, the largest part of Europe was bundled traffic away from the Lufthansa bases in Frankfurt and Munich. In the course of an internal course correction Eurowings is to launch in the future of the two airport hubs in order to provide competitors, such as Ryanair and Easyjet, the forehead, it is called.
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In contrast to Lufthansa’s Eurowings is no homogeneously established company, but a brand platform, to present six different airlines “docked” and of the three main districts are controlled. So, eurowings and Germanwings, the Holiday carrier Sun Express, as well as the group company Brussels Airlines to the current range include, in addition to the brands. The fleet increase as planned from 60 to 180 aircraft by the end of 2017, soon to be 35 passenger aircraft and the flight personnel from rival Air Berlin leased.
The biggest challenge for the new chief of the cost problem is. The personnel costs of Euro wings must be up to 40 per cent below the level of the parent company, was the ambitious goal of Lufthansa-Chef Carsten Spohr. But that is not enough, with the leading price crushers in Europe to keep up, say connoisseurs of the group. The British low-cost airline is Easyjet in the situation, the cost level of the Euro wings to 10 percent. From the point of view of Spohr Dirks is well-equipped for this task. He had proved in his previous functions, he “can achieve economic success with an iron cost discipline.”
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