Monday, January 23, 2017

Evian is a sham of the year – FAZ – Frankfurter Allgemeine Zeitung

Consumers have chosen a mineral water brand Evian to the “sham of the year” of The manufacturer Danone Waters had reduced the capacity of 1.5 liters to 1.25 liters and at the same time the price increased

thousands of consumers have chosen a mineral water brand Evian to the “sham” of the year. For the product for the consumers since last April, less content, more pay, voted in an Online survey conducted by the consumer centre of Hamburg, around 38 percent of the 23.400 participants, such as the consumer advocates said on Monday. The manufacturer Danone Waters had reduced the volume from 1.5 liters to 1.25 liters and at the same time the price is raised.

the Bottom line is that fraud is the price increase for the mineral water in some supermarkets up to 50 percent, as the consumers criticised the Central of Hamburg. “Many consumers found this to be a rapid increase in the price, apparently, is especially outrageous,” said Armin Valet of the consumer.

More about

if You have contributions for the bottle of “consumer needs” in the course of a completely new, high-quality products on the market, wrote Danone Waters in may to the consumer. It was not the reduction of an existing Format, but a new introduction.

The new bottles would the visual qualities of glass, which is more expensive to manufacture. In addition, the CO2 reduction and the protection of the water sources had become more expensive. Moreover, the Price control when trading. We also had a non-binding price recommendation only. Also the smaller amount clearly visible.

The vote on the “sham of the year” ran almost three weeks to Sunday. With 35 percent on the second place came the Choco Crossies of Nestlé.

In the past six years had been reduced to the capacity of 200, about 180, 160 up to 150 grams a number of times. At the same time, the price had increased for some merchants, from € 1.79 to 2.09 euros. This is a hidden price results increase by up to 56 percent.

Nestlé is relying on higher prices for cocoa butter and, in particular, almonds. Over-the-counter sale price of the trading decisions, also alone, also the Swiss stress. The current capacity is clearly stated and readable on the packaging front, and therefore on the first glance.

among the other nominees Crunchips of Lorenz Bahlsen Snack-World, Mirácoli-Pasta of Mars and the Milka Santa Claus from Mondelez.


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