The furniture retailer Ikea has grown to its most important individual market, Germany, again. Sales increased in the fiscal year 2015/2016 (31. August) compared to the previous year by 7.2 percent to 4.75 billion euros, as the Ikea-Germany-daughter on Tuesday in Hofheim, near Frankfurt, reported.
Despite a growth of 22.7 per cent of the Online made a turnover of 232.6 million euros is still quite modest 4.9 percent of the Total. This is comparable with the turnover of Restaurants, which contributed a turnover of 221,1 million euros. As the target size of the largest furniture retailer has an Online share of 10 percent, as in the UK market.
you’ll achieve in the years 2020 to 2025, explained managing Director Peter so. Currently, you will be very satisfied. “We believe that this is a very, very good development. We put on a perfect Combination of offers online and in our stores. We are, in my opinion, one of the very few furniture retailers that can operate both channels well."
Good experience with a new concept
In the past fiscal year had not changed, Ikea in Germany, the number of 50 stores in four new add – in Wuppertal, Germany, Wetzlar, and Magdeburg, and Kaarst, near Düsseldorf, Germany. With the new, just around 500 square meters large order and Abholzentrum in Ravensburg, we have collected positive experience.
“Which is accepted by the customers very well. With a small exhibition, we can provide very good consultancy services for kitchen planning. Similar Shops are, for example, in the Rhine-Main-area or in the North conceivable," said so.
As in previous years, has increased the revenue per purchase. On average, Ikea customers spent 91,40 Euro per Bon is five percent more than in the previous year. Particularly well in the areas of kitchen, Sleeping and living room, the Ikea-Germany, chef reported. In the houses, around 1,000 additional staff are used in the Service.
The self-service checkouts were no funds to staff cuts: “We save with the self-service checkouts rather, space and time. We create with the help of our customers in the same area, more payment processes. Less staff, we are not put there."
Worldwide, the group has, in accordance with previous information to its sales in the financial year 2015/2016 (31. August) by a further 7.1 per cent to 34.2 billion euros. Ikea maintained its course of expansion and opened the world’s twelve new stores, as well as 19 order and Abholzentren, of which only one in Germany.
Germany has remained the largest Ikea single market in front of America. The fastest, the business is growing in China, followed by Australia, Canada, and Poland. In total, Ikea operates 340 stores in 28 countries. In addition, there are more than 40 houses, which are managed by franchisees -. In the financial year 2015/2016 783 million people visited the stores, the remaining approximately 100 million in Germany alone.