Football: Top-sponsors put pressure on football’s world governing body from – ZEIT ONLINE

Updated 28th May 2015 22:42 clock

Zurich (dpa) – After the recent FIFA scandal arrests of top officials, the top sponsors exert increasing pressure on the world governing body of. The credit card company Visa warned “swift and immediate action” to fix the problems within FIFA.

“If FIFA does not do this, we informed you that we would evaluate our sponsorship newly” the company said in a statement with.

Also, the South Korean carmaker Hyundai said in a statement that it would monitor the situation closely. “As a company, for the ethical standards and transparency have the highest priority, we are extremely concerned about the initiated legal action against certain FIFA executives.”

The ongoing negative headlines are neither good for football nor for FIFA or its sponsors, said a spokesman for the German sporting goods manufacturer Adidas. We expect adherence to ethical standards and therefore FIFA Strengthen fact “continue to set transparent compliance standards and then apply them consistently.”

Also, the beverage company Coca-Cola expressed criticism. “This long controversy has tarnished the mission and ideals of the FIFA World Cup and we have repeatedly expressed our concern about these serious allegations,”

said Coca-Cola with. “We expect that FIFA addresses these problems continue to carefully.”

Visa and Hyundai (along with sister company Kia Motors) include besides Adidas, Coca-Cola and Gazprom to the constant marketing partners of FIFA. From this pool, the airline Emirates and Sony had got the end of 2014. Instead of running talks with Samsung and Qatar Airways on cooperation.

The Russian energy giant Gazprom wants to hold on despite the scandal in his support for FIFA. “The situation at the FIFA does not affect the sponsorship deal with Gazprom,” company spokesman Sergei Kupriyanov said the agency Tass. The state has a monopoly until 2018 a contract as an official partner of the World Association.

Mc Donald’s, FIFA Partner for World Championships, stressed to stand with the Association “in this matter” in contact. “The news from the US Department of Justice are extremely worrying”. The fast-food company will continue to monitor the situation closely.

Before the discovery of the corruption investigations against numerous football top officials Coca-Cola and Visa had the FIFA already asked last week to engage more forcefully against human rights abuses in the World Cup -Gastgeberland Qatar to use.

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