Sponsors make pressure – THE WORLD

The Fifa must ensure transparency – the call for Adidas, Visa and more and more other affiliate of the football world governing body. They fear as a partner about their image.

After the recent Fifa scandal with arrests of top officials, the top sponsors exert increasing pressure from the world governing body.

The credit card company Visa warned “swift and immediate action” to fix the problems within FIFA. “If FIFA does not do this, we informed you that we would evaluate our sponsorship new”, the company said.

Also critically commented Hyundai, Adidas and Coca-Cola. Even McDonalds, FIFA Partner for World Championships, rated the new developments as “very worrying”.

Russian energy giant Gazprom, however, wants to, despite the scandal maintain its support for the Fifa. “The situation at the FIFA does not affect the sponsorship deal with Gazprom,” said spokesman Sergei Kupriyanov.

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