The Alliance seems to want to get in the used car platform Instamotion Retail. The “world reports”. The step is part of the digitization strategy of the Alliance, confirmed a spokeswoman. “This investment is part of, because we firmly believe in this future-oriented business model,” she said.
Instamotion advertises with the “Online purchase by the click of a mouse”. The used cars will be delivered to your home, the customer 14 days valid exchange have the right. The car must have at least one year of valid Tüv-badge, may be a maximum of seven years of age and not more than 120,000 km. In order to make a picture of the car, customers can test drive videos with experts, as well as 360-degree views of interior and engine. This will replace your own test drive.
new business fields, has founded the German insurer recently, the Digital Arm of the Alliance X. In the past month, Alliance X is a rose Online, asset managers, money farm, in the last year, the Berlin-based Start-up Simplesucrance. Except for such acquisitions, Alliance X is also investing in more non-insurance companies, such as drone manufacturers and App developers.
The Alliance is not the first German insurer to the contrary in the used car market. In July of this year, the Huk Coburg, with the help of the Alliance to the market, fighting for leadership in the area of automobile insurance, opened the first car dealership. This is likely to be a reaction to the practice of auto industry, increasingly, a motor Vehicle liability policies to offer through their dealerships.