Saturday, October 22, 2016

Mega fusion: Lucky Strike, swallow Camel

The British cigarette manufacturer British American Tobacco (BAT), which among other things, the brand “Lucky Strike”, wants to take over for 47 billion dollars in the U.S. rival Reynolds. The BAT said on Friday. Reynolds confirmed the offer. The company wants to check this now.

BAT is already involved with 42.2 percent of Reynolds. The U.S. company manufactures about the tobacco brand “Camel”. With its complete Takeover of BAT would ascend to the world’s largest listed tobacco group. BAT CEO Nicandro Durante has stressed that the combination of the two companies, strength of the business for the future. In addition to “Camel” and “Lucky Strike” would then be the brands “Pall Mall”, “Dunhill”, and “Newport” and “Rothmans” under one roof. BAT offers the Reynolds shareholders 56,50 dollars per share. This corresponds to a premium of 20 percent to the closing price of Thursday.

Although the industry was able to always requirements for more stringent health are subject to protection as the manufacturer in the EU for several months, shock images on cigarette and tobacco packs need to print, BAT to increase its sales in the first nine months of 2016, and to eight per cent.


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