Moia is VWs new brand for mobility service NDR.de

status: 05.12.2016 14:33 PM

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The New: Ole Harms (left) will lead Moia in the contract of VW CEO Matthias Müller to its success.

Moia brand number 13 is under the umbrella of the Volkswagen group. Instead of vehicles, the company aims to bring services related to mobility, such as car service and car sharing. The goal is been no longer clear: by the year 2025 a “substantial part of the consolidated revenue is to be achieved with the new business area,” said Moia-managing Director Ole Harms on Monday at the presentation at a London technology conference. “We want to develop in the medium term, one of the Top global Player in the mobility service providers.” For Moia will continue to develop new products, but also small, innovative companies to buy. In may it had secured a VW already shares in the Taxi App Gett.

The 13 brands of the VW group

• Volkswagen – the is today, far more than the Golf, beetle & Co., The Wolfsburg-based group has acquired on his way to the top, several other car manufacturers. Under the umbrella of the parent company, twelve different brands are now – and another is soon to follow.

• VW Car is the Stammarke the wolf Burger. After the beginnings in the shadow of the Nazi era, the VW beetle was not to stop also in the Federal Republic of Germany. The Golf continued this triumphal procession.

• The most famous horse in the big Volkswagen stable is next to VW, probably Audi. The brand belongs since 1964 VW. Audi, already in 1909 by August Horch founded, had to screw back in the past few years, the expectations. In 2013, the company made a profit of about four billion euros.

• The Skoda brand belongs since 1991 to the Volkswagen group. The Czech car manufacturer was founded in 1895, is represented on our roads, especially with the Octavia and the Fabia.

• Seat, the problem child of the VW family. The brand belongs since 1986 to the Volkswagen group. However, there are also rumors that VW could separate in the short or long-of the Spaniards.

• VW has rights to the brand of the French manufacturer Bugatti, since 1998, owned. With the Veyron in the first line of PS be addressed-Fans with an extra-large purse. The Mega streaker cost sporting € 1.3 million.

• Lamborghini, the Italian sports car legend with the fighting animal in the Logo, since 1998, under the umbrella of the Volkswagen AG, the heart of the PS-Fans beat faster. Lamborghini is a 100 percent subsidiary of Audi. The company has been around since 1948.

• The English traditional brand Bentley is since 1998 owned by Volkswagen. The official purveyor of the British Queen was particularly hard hit by the auto crisis.

• the cornerstone of The brand commercial vehicles at Volkswagen is laid in 1950 with the first production of the VW Transporter – better known as the Kombi, or VW Bus. The Transporter is built today in the factory in Hanover in what are now the fifth Generation.

• Scania in the VW group and is responsible for the correct weights. The Truck and Bus

specialists from Sweden have a long and varied history, which began in the year 1900. In the meantime, Scania belonged to the carmaker Saab, now VW owns the majority of shares.

a heavy weight, however, a strauchelndes. Now belongs to ONE group more than 75 percent of the VW group. At the end of July 2012, the group announced that due to the economic crisis, the production of trucks and buses throttles.

In July 2012, Ducati Motor Holding by the VW subsidiary, Audi. In 1926, founded by motorcycle maker was a gift for VW Patriarch Piëch, to love Italian Design. 2011 Ducati made 480 million in revenues and sold around 42,000 motorcycles. The company employs approximately 1,100 employees.

Before 1. August 2012, held Volkswagen, already a 49.9 percent shareholding in Porsche. Now, the sports car-myth is definitively part of the VW group. The complete Takeover managed to free due to a loophole almost tax!

Recently with Moia also have their own mobility services provider to the Portfolio of the group. He will buy car – sharing and car service offers, develop, and market.

Moia to Start-up with a steep development

the company’s headquarters is supposed to work Harms, according to Berlin, where initially 50 workers. The Team should grow quickly. As the second location of Volkswagen in Hamburg has chosen. With the city, VW has already agreed in the autumn of a three-year partnership in the area of mobility. The Board of Moia Frank Dilger for the commercial, and in January, Robert Henrich for the operational area in addition to Harms. Henrich has built in Stuttgart since 2010, the car-sharing service car2go with and has been for three years head of Daimler mobility subsidiary moovel Group.

the First electric vehicles from the group, then your own

For the Driving-and-forward and car-sharing services Moia in the medium term, only electric-powered vehicles. To start to draw on existing models from the brands of the VW group, and later vehicles should be according to the specifications of Moia designed.

the group focuses on digital business areas

the new company VW is responding to the Trend towards other forms of mobility in urban areas. In the for the future program “Together – strategy 2025″ had declared the group’s new mobility solutions and Digital Services to the core elements of the future.

VW, and the “future Pact”

After the incisions for VW-staff meets, it may be soon, the members of the management Board. According to the NDR information, it might give new compensation rules – not only in the corporate jets. (05.12.2016)

The “future Pact” removal with the scheduled posts for much conversation. At a VW-meeting the group’s top management defended their projects in front of the workforce. (30.11.2016)

According to the “future Pact” is now “Transform 2025+”: According to the brand chief Diess, Volkswagen will in future be relying mainly on electric mobility. No later than 2025 would be the world market leader. (22.11.2016)

This subject in the program:

Hello lower Saxony | 05.12.2016 | 19:30 PM