Monday, September 5, 2016

Courtship: ProSiebenSat.1 buys PARSHIP and Elite Partner – Tagesspiegel

The media group ProSiebenSat.1 gets into business with an online dating service and accepts the PARSHIP Elitegroup. For 100 million euros buys ProSiebenSat.1 50 percent stake plus one share. With an additional 100 million euros of existing financing PARSHIP elite would be replaced, as ProSiebenSat.1 announced in Munich on Monday. The previous owners of the two single-exchanges, Oakley Capital Private Equity II and the current management, to stay on board and hold together in the future just under 50 percent. The antitrust authorities must still approve the purchase.

Dating on the net today is of course

As the starting
extends into the future together, stays for groups anyway once seen. The Partner in the network, although for many people today already as commonplace as online purchase, but the business is considered competitive.

About 2,500 German-language online dating services, dating services, fling portals and similar vendors crowding the net – which provides tough competition. In motion, the industry came last in particular by the start of the free dating app Tinder that as Lovescout24 and belongs to US group match Group.

ProSiebenSat.1 is also on sex shop Amorelie involved

PARSHIP and Elite partners but see not affected – the two providers serve a different clientele, namely singles looking for life partners, not to loose flirts or dates. Around 116 million euros and 18 million euros profit to them this business bring this year to a ProSiebenSat.1 presentation – a welcome windfall for the media group, which is in the long-Brautschau in digital business and thanks to the two new additions also its sales

will increase and earnings expectations for this year. it ProSiebenSat.1 future brings so on eight investments in digital business, including larger fish such as the comparison portal Verivox and the online travel agency eTRAVELi but also the online perfumery Flaconi and Internet sex shop Amorelie. And there could still be room for improvement: CEO Thomas Ebeling had had recently know that the checkout for purchases of up to half a billion euros was well filled. Therefore, the announcement of a new deal was only a matter of time

Twelve million people dating on the net

. With PARSHIP and Elite partners combine ProSiebenSat.1 meanwhile, quite some business: Both Dating Agencies that have been taken over by the British financial investor Oakley Capital only last year and previously belonged to Holtzbrinck and Burda, were in the past, advertisers of TV Group. For them, the merger is to be expected with ProSiebenSat.1, as, clearly makes the head of the PARSHIP Elitegroup, Tim Schiffer: “We are delighted that ProSiebenSat.1 us in the future with know-how, network and especially a high-reach target groups supported in TV “, according to the joint Communication to the deal.

it is estimated that almost twelve million people are regularly on the Internet on the go, to look around for possible love or sex partner. After the boom times to about 2011, the industry sales stagnated in recent years, more or less, and in some high advertising spending. But at last it was something older – and especially thanks to the good performance of dating services, says Pamela Moucha from Portal Overall, the sector had in 2015 again managed a sales increase of almost four percent to nearly 200 million euros. (AP)


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