- The little-known bookseller Lesensart wants to take over 70 stores the insolvent worldview chain under its CEO Ruediger Wenk.
- Then the stores will get a new name, as well as the range is again on the core business be concentrated with books and the stores are to be given more freedom.
- Initiate staff judge Wenk’s plans, however, as a “suicide mission”. The investor himself, meanwhile, is not reachable and will not respond to requests.
By Stefan Mayr
It is day one, after it was announced that the public little-known bookseller Rüdiger Wenk with his Lesensart GmbH 70 stores from the nationwide branch network of the Augsburg trading company wants to buy the world. The mood among the employees in the book shops is very ambiguous. Some fear the worst – that the early unemployment. The others are happy after months of uncertainty and the slump in sales that something is happening. “You think to yourself, it’s worse ere ever,” says a longtime worldview man who will not read in the newspaper’s name. But there are colleagues who have deeper insight and talk about a very daring adventure -. For both the selling stores as well as for all other parts of the company, which remain under the worldview roof
The designated owner Rüdiger Wenk not reach still and not call back. The GmbH operated so far only two small book shops, and managing Wenk is only since August in office. Previously, he had nothing to do with the book trade. According to information from the Süddeutsche Zeitung of the 48-year-old Seiteneinsteiger presented to the representatives of the world-mother at a meeting in Weimar his concept. He reportedly has summarized the future of the 70 branches in 13 points on two A4 pages airy described. That sounds clear and little depth. Nevertheless, he was awarded the contract. However, the deal is not all about the stage, the Works Council and the creditor advisory board of the world is yet to agree
Drilling fly out -. Find many sellers good
In his concept Wenk called the actual state of the world image-branches as “general store” not entirely wrong. This he wants to continue to transform into “quality bookstores”. The worldview lettering above the entrances will disappear and be replaced by “Lesensart” signs. These will be held as usual at the world in red and white color. In terms of content, will change a lot: Each branch will work independently in contrast to the past, in all respects from the range to the window dressing. Thus, the branch manager should be able to observe the regional specificity. The remaining area next to the books should occupy about 20 percent of total sales. But He wants to focus on classic items such as gifts, calendars and postcards. Should probably read: boring machines and garden equipment there will soon be no more. The latter can very well understand many sellers.
Still, there are people with insight that denote Wenk’s action as “Assumption command”. Especially the fact that he wants to make 80 percent of sales with the so-called Barsortiment. This refers to those books that has the store itself not in stock, but it can be ordered until the next day. Here the profit margins are lower than in those who previously bought the dealer and sent back to his shelf. From inside sources say the world has always set to purchase directly from publishers and receive its market power extremely high discounts. Nevertheless, many branches red numbers written mainly due to the high rents. “With 80 percent Barsortiment can never make the change in direction”, says an expert.
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Wenk wants rents press
Rüdiger Wenk goes according to plan on the assumption that it may reduce the rents heavily in negotiations. “This is hopeless,” said one of the world man. “We have tried them as well after the bankruptcy and bitten on granite.” Wenk’s concept also announces staff training and a transition to a more flexible IT system. So he wants to take extra money in hand. Employees wonder how he wants leverage their investment with its GmbH, which operated only two book stores, just EUR 25 000 registered capital has four employees and 2012 auswies. Enigmatic also that the world the Internet address www.lesensart.de has been since 2010, leading them to the world Internet shop.
Does Wenk still potent backers that engage him out? According to insiders, he got the 70 branches at a bargain price. He had to pay only the purchase price of all goods of the world. Not more. In his concept Wenk schedules a profit of three to four percent of the sales tax. According to the World Picture of the new owner wants to deal with all the 400 affected employees
Weltbildverlag Faith alone remains
The mood in Weltbildverlag is bad than ever: One year after the bankruptcy there could be more layoffs. The anger of the employee is directed against the new owner Droege.
Works called sale “blatant mistake”
worldview announced on Friday, 70 of its 145 stores to stop selling this as a “clear commitment to counter retail part of the business model called “. Works Timm Boßmann sees the completely different: “The sale of 70 stores the branch operations of the world has been amputated below the knee.” He believes that further work is being jeopardized by the elimination of 70 branches, both at headquarters and in the logistics division – in addition to the management of the already planned 400 job cuts. “The loss of shops proposes course on the department store delivery through,” says Boßmann. “And that in future we will only buy books for half as many shops, of course, also has an impact on the discounts from our suppliers.” Boßmann summarizes the sale as follows: “Unfortunately, this is the next blatant mistake.”
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