Sunday, August 28, 2016

Caravan Salon 2016: Lucrative wanderlust – Handelsblatt

Caravans When the holiday on four wheels booming

Dusseldorf pride stands Ingo host before the little “Kulbas” in Hall 11. the two exhibits are easy to miss in front of the huge campers the major manufacturers , The Kulba: This is a Teardroptrailer so tear trailer. And just as small, he comes across well. “This is an idea from the 30s and just let us return this concept revive.” Said Ingo host. The main cabin is only meant for sleeping. The tailgate can be opened and includes a small storage space for crockery and a sink.

Not only the little ones, the Great want trumps weekend again when the 55th Caravan Salon its doors until 4 September opens. The motto: “. Your new window on the world” The organizers expect this year with more than 200,000 visitors and a total of 590 national and international exhibitors in an area of ​​210,000 square meters. Last year, 200,000 visitors came and 544 exhibitors. In addition, this year all 12 exhibition halls will be open to the public for the first time. Joachim Schäfer, Managing Director of Messe Dusseldorf, is pleased with the “new growth”.

The Caravan Salon is the “world’s leading trade fair,” says Schäfer. Its importance was not only reflected in the annual record numbers of the event itself. In the first seven months in 2016 increased the sales of recreational vehicles, compared with the previous year to 16.1 percent. “More and more people want even on vacation throughout the home from home feeling,” explains the Managing Director of the Caravanning Industry Association (CIVD), Hans-Karl Sternberg success. The Germans discovered their love for mobile travel

And that prefer not to far away from home. A study by the ADAC it keeps the Germans therefore mainly in their own country. Whopping 29 percent of campers remain therefore in Germany. When it comes to foreign countries, prefer the Germans Italy with 18.8 percent and Croatia with 13.9 percent.

The additional demand is clearly noticeable from the manufacturers. In just the first six months of 2016, the production by German manufacturers rose by 20.3 percent. But not only the domestic market is supplied. “The export quota of around 44 percent in motorhomes and about 50 percent in the caravans make Germany the leader in the European recreational vehicle market,” said Sternberg. Total revenues were in 2016 alone in the first half of 4.53 billion euros.

Caravan industry is hoping for new clients : now come the compact

freedom, independence, sunsets: the Advertising of RV Manufacturers always the same. But the clientele is changing, and market research is difficult. One thing is clear: entry-motorhomes are less more …

For example, Erwin Hymer Group. The industry leader in the market for motor homes and caravans could in recent years strong sales growth recorded. Well-known brands of the group are, for example, the European leader Hymer and Dethleffs whose founder in 1931 the first caravan built -. To take his family on business

The entire group made 2015 sales of 1.48 billion euros. A growth of 23 percent compared to last year. Dethleffs share of this amounts to 300 million euros. Hymer had a turnover of 400 million euros last year. An increase of 16.6 percent the previous year.

Such transactions can not as yet provide the production of Kulbas Ingo host. For him, the Mini mobile home has other advantages: “Everything is handmade and we turn specifically to nature-loving people.” Nature lovers – an audience which also stands at the fair at a premium. On the second weekend (02 to 04 September) namely in addition to the Caravan Salon Tour nature takes place. present here. Altogether 275 exhibitors then present products from the group hiking and trekking.


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