Wednesday, May 11, 2016

Sustainable Business: The future of fair trade – Tagesspiegel

Evagerine Wamuyu is excited. “My son has just written exam, and we await the results,” says the otherwise rather difficult from the rest to be brought 52 years of age Blumenpflückerin from Kenya. She is overjoyed about the career of her son. That he would ever go to a secondary school, her long time seemed impossible. But fair trade products have changed their lives positively, says the brochure of nonprofit development organization TransFair.

To work on the Simbi Roses Farm Evagerine Wamuyu left her hometown six years ago and was in the vicinity of 120 km remote farm north of Nairobi drawn. The working men and women of the farm produce on 23 hectares around 40 million Fairtrade roses a year. By Fairtrade certification of their products, employees receive mainly a higher and more stable wage. But measures such as free health care and free lunches to increase the quality of life of employees.

cut flowers like roses of Evagerine Wamuyu in this country are very much in demand, around 80 percent of all cut flowers in Germany are imported, is a quarter of them according to TransFair also fairly traded. For countries such as Kenya, the flowers have become indispensable as an important source of foreign currency. At the annual press conference of TransFair CEO Dieter Overath could announce further positive balances that the producers and their employees help worldwide. “In the twelfth year in a row we have a double-digit growth of Fairtrade products” Overath said. Overall, sales

The sales of fair-trade bananas reached 68 000 tonnes a sales record

In addition to flowers sales grew and the trade has increased 978 million euros with fair trade products in Germany. with coffee, cocoa and bananas. These are the three top-selling products in the Fairtrade range. With a total of 68 000 tonnes, an increase of 32 percent, reached the banana sales 2015 sales record. Moreover: all available on the German market Fairtrade bananas are certified organic. However Fairtrade bananas make far only ten percent of the total market in Germany. With fair trade cocoa, the figure is 3.6 per cent, over coffee, according Overath “the DNA of fair trade”, with only three percent. Per capita giving consumers in Germany from 2015 an average of twelve euros for Fairtrade products. Despite the growth and the rising popularity of Fairtrade is still room for improvement.

It’s easier than ever for customers to buy Fairtrade products. Had to leave early in specific Third World shops, you can easily buy at almost any supermarket fairly traded food today. Both discounters Aldi and Lidl, who was one of the first retail chains with Fairtrade products with the Fair Globe Seal, and the supermarket chains Rewe, Edeka and Kaiser’s Tengelmann wide range of these products.

In the textile industry is the sustainable trade apparently only just beginning. Previously refuse the major fashion brands to enter into binding contracts with TransFair, reported the development organization. “This is not by Knebel standards. bringing Within six years, wages in the factories to a living level is not too much, “said Heinz Fuchs, chairman of TransFair, at the press conference.

Rakesh Supkar, CEO of Asian producers network NAPP sees the growing interest of German consumers to Fairtrade products as an opportunity for Asian producers: “this fair trade to do its job, high heels under Fairtrade conditions are indispensable,” he said. An improvement could be trading in fair trade products in the producing countries. The growing middle class, for example, in India also develop an awareness of sustainable consumption.


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