Apple and SAP cooperate: Send apps for fun at work – Handelsblatt

work on the iPad Pro

The new tablet from Apple will be suitable for business purposes

(Photo: AP).

San Francisco It is something like the new wagons of the IT industry: the German software maker SAP is together with Apple apps developed for corporate use on iPhones and iPads. This was announced by both companies on Thursday night with the Cupertino, Calif.

The aim is to create an app world for industrial applications with uniform operator guidance on Apple devices, in every employee, trainee or supplier will find comfortable. SAP writes to its own design language for enterprise applications called “SAP Fiori for iOS”, to be given to the eleven million developers of Apple software and 2.5 million SAP specialists on hand.

The two companies have good reasons for this partnership, which is the third one of the major providers of business software for Apple. Last year, a similar in their broad collaboration with IBM has been completed recently was added network specialist Cisco. Apple and SAP are surrounded by competitors who confiscate their market share

tablet market. It shrinks and shrinks

• the tablet market has been shrinking for some time, in 2015, sales fell by over 10 percent to 207 million units, as the market researcher IDC determined.

• A segment promises while growth: devices connectable keyboard as Surface Pro and iPad Pro, called Detachables, are in demand. Many users use it as a notebook replacement. .

• the iPad maker is the number 1 in the tablet market, completed in 2015 but significantly fewer units sold: There were, according to market researcher IDC, 49.6 million and thus 22 percent less than in 2014. market share:. 24 percent

• also, Samsung suffered from the weakness in the tablet market, sales fell by 16 percent to 33.4 million units. Market share: 16.2 percent

• The number 1 in the PC market also has many tablets on offer. Sales shrank in 2015, after all, not 11.2 million devices represent a market share of 5.4 percent.

• Among the major losers Asus counts. The Taiwanese manufacturer sold in 2015 7.1 million units, almost 40 percent less than last year. Market share: 3.4 percent

• The Chinese company wants to make not only in smartphones a name, but also in tablets. He doubled the sales in 2015 to 6.5 million units. Market share: 3.1 percent

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  the segment “other providers” is large and makes 48 percent, almost half of the market out. These include Amazon with the Fire devices and Microsoft with the Surface Pro.

Microsoft and Google make Apple business dispute

at Apple, it is primarily rapidly declining sales in iPad tablet, and a stagnation in the market for smartphones. Companies like tablets or smartphones but mobile Internet workers are still far from being truly redeem their Windows PC or laptop to the pocket calculator.

This is not least because, as enterprise applications, developed twenty years ago or earlier, often come along very bulky if they are adapted to the comparatively small screens of tablets without real keyboard. They are simply no real alternative

iPad Pro and Surface 4 . the pretty boy and the workhorse

this affects mainly focused on consumer business with iPhones especially. It sagged in the first quarter to ten million units from 51 million to. “The smartphone market is not growing more,” admitted Apple CEO Tim Cook an the analyst call. Sales of iPads fell by two to ten million pieces.

Google’s priced Chromebooks take Apple’s business with the schools away. Microsoft’s Surface tablets fall into the business market for tablets, the Apple had long complained for itself.

Microsoft’s “Surface” sub-class grew in the first quarter of 2016 by massive 66 percent to more than a billion dollars in sales. The positives: Surface Pro devices running a standard Windows version 10. The bulk of the existing software works plus there is always more Apps.

It is clear that Microsoft has already found a dominant power in the business sector, a lucrative niche. Apple countered late with his iPad Pro for business use, for the Cook now as soon as possible software needs.