Google is has long been far more than the internet search engine, that started it all. In order to meet the growth of the Mega Group is a new company structure. What now changes and what you need to know about the new Google ABC.
Google reinvents itself. The Internet company’s future alphabet. Yes, really, alphabet as ABC.
. 1 What has changed now?
The world famous name Google is then only for the Web-subsidiary under the umbrella of the new holding. After all, remains Google the core business with
- the internet search engine
- the video platform YouTube
- the mobile system Android
and thus the part which deserves the money to spend, the other characters in the group alphabet.
Under the umbrella of the new holding is therefore future
- Google Inc with the search business, the video platform Youtube and other web companies.
- The Health Company Calico, which will explore primarily aging – to learn it slow down eventually.
- The investment sector as Google Ventures and Google Capital.
- The research lab Google X, were in the developing the self-propelled cars and drones and balloons for Internet service in remote areas from the air, inter alia, .
Video: Google knows every step that you have done in the past five years
. 2 Why the conversion?
The new structure is intended to provide more transparency, which is has been lost with new business ideas at Google. The Group develops self-propelled cars, networked thermostats and smoke detectors, drones and balloons for Internet connections – to name just a few projects.
This is confusing for the investors. It was known that the online advertising especially in the field of search queries will finance the rest of the business. But how much money swallowed up the individual companies, remained far secret – to the annoyance of many investors. “It became increasingly difficult to keep the cost of some projects under lock and key,” said a former manager of the “Wall Street Journal”.
If in the future the numbers of Google’s core business will be listed separately from the rest, should the the cash flows a piece disclose far. Investors rewarded the idea with an open market price increase of six percent.
- Online Guide as a PDF download
-
Making Money on the Internet : The extra content from the Web Read all about Market Places, autonomy in network publishing, own. Webshop and much more. A special issue of CHIP and FOCUS Online.
Click here to download.
. 3 What’s the catch?
At the same time this new openness limits has. Firstly, the finances of the alphabet subsidiaries except Google should be presented in a big clump. Striking is that YouTube with more than one billion users no independent part of alphabet, but added the new subsidiary Google “persuade it not to reveal his revenues, which remained long after the analysts’ expectations Undoubtedly,” remains., showed the well-connected industry publication “The Information” convinced
4 Who now has the say
Larry Page:..? The current Google CEO moves from top job Google to the peak of alphabet and the Lord will remain on the big picture
Sergey Brin:. The second co-founder will Page as President “help”, wrote this in a blog entry – clear conditions under the two multi-billionaires.
Sundar Pichai: The Web-core business Google is the future of the 43-year-old top manager Sundar Pichai result, the right-hand man was Pages in the area and always in the past few months more responsibility was given. For him, the reconstruction means a rise: He wears a head of the new Google-unit officially responsible for ensuring that the Group does not run out of money for new projects.
Larry Page can meanwhile do more thinking about big ideas such as the future of the diet or the fight against aging. “Sergey and I are seriously in the business, new things to start,” he wrote.
. 5 Why the ABC name?
With the proven surprise action Page and Brin that they want to lead a company like any other. Just the playful name Alphabet is a challenge to the conventions. (“Alpha-bet” about) not resist Page also has the word game “Alpha-bet”. The web address of the holding is http://abc.xyz – and the blog post is hidden (behind the block with the drones) the link to the website of a company called “Hooli”. So is a fictitious start-up from the TV series “Silicon Valley”.
In Germany, Google is based in Hamburg, incidentally, has long been in the ABC-Straße
In Video:. This happens when you Apple fans Android sold as new iPhone Innovation
No comments:
Post a Comment