Internet group: major rebuild at Google – FAZ – Frankfurter Allgemeine Zeitung

      

 
 
 
 
 
     
 
 
 
 
 
 
 
 
         

 
 
 
 
 
          Google manager Sundar Pichai in a presentation in May in San Francisco
     

 
                                              

 
 
     
     
     
         
         
                                                             

In retrospect, the German subsidiary of the American Internet company Google has chosen the right place. The Google Germany GmbH resides in the ABC-Strasse in Hamburg. With the announcement from late Monday German time that Google will restructure and the holding company Alphabet calls into being that address wins possibly on symbolic importance: Should Google set up a German branch of the American alphabet Inc., this sitting then from then probably in the ABC -Straße.

                         
         
         
                                                             
                             

Author: Martin Gropp, editor in business Follow:

Offsides such puns remained the reason for the restructuring, which proclaimed the yet-Google CEO Larry Page in a blog entry, a little opaque. On the surface, it looked like a pure Umdeklarierung of existing structures plus confiscation of another enterprise level. It is clear that the alphabet Inc. will be the holding company in the future with the previous Google Inc.. This affects only once on shareholders. Because the holding company to be traded on an exchange in the future, Google’s shareholders are now so to Alphabet shareholders. The shares are to be converted one by one and with the same rights. Alphabet will take over from Google the shortcut on the technology stock exchange Nasdaq, which are denominated in “GOOGL” and “GOOG” and be retained.

                         
         
         
                                                             

What remains of Google

The more conversion resulted partly from the words of Page itself. “Alphabet is mainly a collection of companies,” wrote Page. The largest of these is Google, so the search engine. Other Internet business as the e-mail service Gmail, the map service Maps or retreaded recently Fotodienst be submitted according to the US Securities and Exchange Commission documents as the future include the Google-Business; as the video platform Youtube and smartphone operating system Android.

                         
         
         
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At the same time Google will also thinned out a little, wrote Page - in such a way that the "companies that are quite far away from our Internet products, instead belong to Alphabet". Good examples are for the efforts in the health sector, such as the existing Google subdivision Life Sciences, working on a contact lens that measures blood sugar levels, or the biotechnology company Calico, the Google co-founded two years ago. Calico has taken up the banner, to find solutions that prolong life. The research department X belongs to, which is responsible for new business ideas and just inter alia in the project "Wing" working as Page wrote, with the Google wants to get into the delivery drones business. Likewise act independently in the alphabet two investment companies and venture capital. According to the Stock Exchange documents which is also the Company's nest of case that makes Internet-connected thermostats.

                         
         
         
                                                             

More transparency

Thanks to the restructuring it will be easier to control all of these recent Google-side projects, wrote Page. "In essence, we believe that our expanded management capabilities because we can let things run independently now that do not have much to do with each other." The subsidiaries will be according to his words, characterized in that they each have their own strong and Independent Chairman should receive. He shall then be supported by Page and Brin, if need be.

                                 

 

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Internet Group

major rebuild to Google

From Martin Gropp, San Francisco

The search engine company founded a holding company called alphabet. At first glance the step acts as a new name for old structures. At second glance, maybe there's more to it.

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