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With the transformation of its group in “Alphabet” create the Google founders Page and Brin their companies so many freedoms as possible – so that they can penetrate into all areas of life even better.
In Silicon Valley they like to keep the myth maintains that all companies were founded there in a garage – and that they, if they grow, basically are also garage company. Even Google, wrote Larry Page, one of the two founders of the company, is an “unconventional company”, the “crazy things” do; and this company, founded 17 years ago, now turns into “alphabet”, in a company that brings together under one roof in addition to the original company Google, numerous other firms and has a clear goal: It wants to do even more crazy things yet more new customers, penetrate into even more business, earn more money. And thus gain even more power
For Google, founded by Stanford students Page and his fellow student Sergey Brin, is not a garage company, but a huge group with more than 50 000 employees. and sit no longer just in California, but throughout the world. Alone in his development center in Munich, the company employs in Mountain View, California, a few hundred computer scientists working on new software.
Google is growing so fast that it sometimes difficult to keep track of where all Google drinsteckt. For years, the company is not just a search engine company – even if it is repeatedly referred to as. Google makes its money with advertisements and maps with navigation services such as Waze, the world’s largest video portal YouTube or the Android operating system that is in more than 80 percent of all smartphones.
little by little penetrates the Company in all areas of life before
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But that’s not all. Little by little penetrates Google in all areas of life before: in cars, homes, yes, ultimately even in our bodies. So Google has bought two years ago a company called Nest which manufactures smart thermostats – because the future will no longer control the heating by hand, not necessarily by tapping on a Smartphone; but by an intelligent algorithm that knows in advance when someone is at home and when not.
Radical restructuring – Go therefore Google in the Alphabet Group on
Fittingly, Google tinkers also to self-driving cars. They will also be part of that huge Internet of Things, in which – according to experts – in 2020 more than 50 billion different devices will be interconnected: laptops and tablets, smart phones, and watches, smart machines and factories, cars and refrigerators, Fitness bracelets and . Thermostats
But man remains the central part in this hyper-Internet, in all its forms: as a buyer and seeker, as an employee and motorists, as Internet surfers and social media users, Health-conscious or sick. He leaves with his digital devices more and more digital traces that a company can make available: for the benefit of customers, as Google says; but also for its own sake. Therefore, it is absolutely logical that to Alphabet also a company called Calico heard a biotechnology company whose mission is to increase the longevity of people. Vulgo: from buyers, surfers, seekers homeowners. It goes without saying that this company is out of the Google empire on crosslinking large amounts of data.
Sundar Pichai – The man behind the new Google
alphabet allows faster growth
Page and his partner Brin create with alphabet which is more than merely a holding company, more than one central administrative unit, under the then – as with other corporations this size – loose all sorts of companies gather. Rather, they create the conditions so that Google can grow even faster and even more pre- in as many corners of the Internet of things and penetrates. Fast growth: But that does not work in a group, which is solely controlled centrally in the long run; This would eventually be complacent and lose to innovation, have as it experienced other technology companies, including IBM and Microsoft.
Page and Brin instead go with alphabet a middle ground. They provide the subsidiaries in their new empire as many freedoms as possible; the freedom to go at some point times on the stock market and there collect more capital for more growth, more businesses, more power. At the same time they keep pulling the strings in their Big Data Reich in hand and ensure that everything is linked with everything. And they make merely by the choice of name their claim to power significantly. In alphabet is G as Google far ahead. Until the end – to Z – can still come very much
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