He made a small pastry shop of his father, a global company: Michele Ferrero, head of the confectionery company and one of the richest men in the world. The Italians remained down to earth despite the success
The employees of the Italian World Group imaginary Michele Ferrero in their own way. On the website of the confectionery manufacturer emblazoned on Sunday a photo of the deceased at the age of 89 years CEOs. In addition, it was said: “We are proud of you. . Thank you, Michele “
Big loyalty to employees
Ferrero, who was considered to be the richest man in Italy and died on Saturday after a long illness, was known for loyalty to his employees – the they paid him back. For example, when 1994 flood havoc great damage in the parent plant, the cleanup went by the help of employees quickly across the stage.
Ferrero, who often chose his employees themselves, remained to the end a tinkerer and inventor who avoided public appearances and never staged as patriarch. He completed training as a confectioner and in the commercial sector, before he went into the pastry shop of his father and his uncle in Alba in 1947. Even on a clever move a few years before the young Ferrero was involved: Due to scarce chocolate replaced the family it with a nut mixture and sold the nut cream in Italy as a spread
Children’s chocolate, TicTac, Mon chéri
Really successful was the product for which Ferrero is known around the world in the 60s: In 1964 Michele, who had now taken over the management of the company, the name “Nutella” for the nut cream and campaigned with the milk as a healthy factor.
In the coming years, he developed the company consistently. He took the children chocolate on the market, celebrated with TicTac success and established confectionery such as Mon Chéri or Hanuta.
Finding the best recipe
Ferrero personally spent with his staff all night in the company in order to identify the best recipe. Finally, it was, however, has given way to him. In 1997 he handed over the reins to his sons Giovanni and Pietro, it remained as a strong man in the background -. All the more so when Pietro in 2011, died of a heart attack
The US business magazine “Forbes” led Ferrero and his Family 2014 number 22 in the list of the richest people in the world. With an estimated net worth of 26.7 billion US dollars Ferrero was, therefore, the richest man in Italy. But his possessions he never asked publicly display and lived quietly with his wife Franca.
(sda / dbe)
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