Dusseldorf (dpa) – The retail group Metro sets in wholesale trade in Germany in the future only on a brand
51. captive Schaper wholesale markets are therefore converted by the end of next year on the brand Metro, which informed the trade group in Dusseldorf. Schaper belongs since 1996 to the Metro Group, but was previously managed as an independent brand.
With the consistent brand image the company wants to improve its positioning towards our customers and suppliers. The wholesale division of the group is fighting in Germany for quite some time with sales declines. New impetus hoped the division by a planned for the coming years
In addition, the Metro wholesale division check the opening of new locations in city centers, which should be easily accessible for catering customers, it said , In France and Southern Europe this concept has already been very successful.
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