The sale of the Nokia Maps service Here goes into hot phase. The car service Uber should be prepared to invest up to three billion dollars on the table. German carmaker keep it – and join forces supposedly with the Chinese Internet giant Baidu.
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- Navi technology important component for robot cars
In the bidding war to Nokia’s mapping service “Here” is pressed ahead with a Angebt the dispatcher-broker Uber. The Americans would offer three billion dollars for the technology, reports the “New York Times” late Thursday, citing informed people. But Uber gets in the struggle for “Here” overwhelming competition: the “NYT” report According to have the German carmaker Audi , Daimler and BMW allied to fetch the card technology to Germany. The German premium brands wanted to ally with the Chinese Internet company Baidu to prevent a sale of card technology in the United States, it said a few days ago in the “Wall Street Journal”.
A Uber-bid of three billion dollars could take in about Nokia’s ideas. Currently had the converted 2.67 billion Euro – and the Finnish company strives for information of the financial service Bloomberg up to three billion euros. Facebook was also mentioned as a possible buyer. In addition to Nokia and Apple have addressed.
Why is Nokia Maps service so valuable?
A powerful mapping service is the basis for the planned self-driving cars. Without maps no navigation, no driverless cockpit, so the bill. That is why the Germans have struggled through to an unusual alliance to prevent the card technology from Nokia does not fall into the hands of a competitor. Even Apple and Amazon have so far expressed interest in the service. For German carmaker a nightmare, because these providers, the technology could provide every available even newcomers.
Technology decides on the future of robotic cars
But the carmaker samples not only to close ranks against new competitors, they must also ensure, in order to advance the development of self-propelled cars can use the technology. In addition to Google Nokia is so far the only provider with maps that would for driving robot of the future in question. Since Google is also working on a self-propelled car, is from this side no support expected
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None of the three carmakers wanted to officially comment on the information. Only Daimler Chief Financial Officer Bodo Uebber told the “Handelsblatt”: “We are watching the issue closely quality maps is one of the prerequisites for autonomous driving..”
The three German companies have a good chance to come into play, writes the “Handelsblatt”. The reason: They are an important support for Nokia’s “Here” because they provide valuable information about their navigation systems. This includes information about traffic jams and new road courses. The “Handelsblatt” quoted industry sources, after which date back 80 percent of data of Nokia from the car itself, which 30 percent of models of the three major German manufacturers. This source of information could the carmaker turn, when Nokia’s service to an unloved competitors would -. A veritable threat scenario
Nokia pushes core businesses from
Nokia had after selling his mobile phone division at Microsoft mainly focused on the business of equipment for telecommunications networks. The map service is the second, albeit much smaller foothold. Now Nokia wants to become the billion takeover of rival Alcatel-Lucent the world’s largest network equipment maker – and finance the acquisition partly through the sale of Here. Let there be expected that Nokia may conclude the deal in late May, wrote the “New York Times”.
The Finns are said to have also with financial investors talking about “Here” according to media reports. Maybe German carmakers are also trying to discourage potential competitors: A number of media reports said “from informed sources”, they would look for another card supplier if they would not get the contract. However, it is the automakers who are looking for alternatives as the leading mapping service from Google. Nokia had strong Here tailored to the car industry and wanted to do business among others with high-precision maps for self-propelled vehicles. At the same time noticed in the industry that makes use Facebook also in some cases on the Nokia Maps.
High running costs
With the purchase price the investment for a buyer would be far too End: The constant updating of maps is associated with high costs. Similar to Google sends also Nokia’s camera cars on the streets.
Digital maps are considered a key to many lucrative services, especially since the rise of smartphones. At the same time showed the many mishaps at the start of one’s own map service from Apple in 2012 that it is a very complex business. Apart from Google and Nokia is in the market especially the Dutch geodata provider TomTom relevant, which also produces navigation systems. With the commercial vendors compete the free OpenStreetMap platform, which is similar to the Wikipedia maintained by volunteers.
Nokia Here is a strong presence in Germany: 2006 Finns had taken over the Berlin Gate5 AG and developed since then in the German capital Navigation solutions
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