Revenue climbed in January, adjusted for inflation by 5.3 percent compared to the same month last year, the Federal Statistics Office announced on Tuesday. This was twice as strong as expected by economists. “The low energy prices and the minimum wage have an impact,” said BayernLB expert Stefan Kipar. “Both have the purchasing power of consumers increased significantly the year, and the pockets of consumers have become deeper.”
The industry association HDE is aiming for the current year sales growth of 1.5 percent in nominal terms, following an increase of 1.8 percent in 2014. The outlook is favorable. For the buying mood of consumers, according to market researcher GfK currently as good as since October 2001 no more.
In addition, the consumer must currently pay less for fueling and heating and can therefore more money put into other purchases or services. “The mood of the consumer is given the low inflation, favorable labor market and rising wages rather well,” said HSBC economist Thomas Amend. “They are obviously prepared to spend the money.”
online trading the strongest growth
Well above average benefited the Internet and mail order company of the buying mood of the Germans. Its sales revenues increased year on year by 14 percent. This should be a kind Nachklapp the holiday shopping season, as many consumers solve in January vouchers and cash gifts. Only the transactions in trade in clothing and footwear fell. Last but not least was ensured by the relatively warm weather for a decline of more than two percent.
From December to January, sales climbed by a total of 2.9 percent. This was approximately seven times stronger than expected by economists and the biggest plus for seven years. “The consumption remains one of the pillars of growth of the German economy this year,” Amend said. BayernLB Professional Kipar spoke of a “grand view – one is struggling here to find a hair in the soup”
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ul / iw (rtr)
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