The American restaurant chain Hard Rock Cafe will open a hotel in Berlin – their first in Germany. Currently the owner, the master of the Seminole Indians investigated for a construction site. “We are thinking of a location on the Kurfürstendamm or to a near Checkpoint Charlie”, the chief of the Seminoles, Billie James Edward, who says “Welt am Sonntag”. Both places, the old West Berlin boulevard and the former East German border crossing, fulfilling the most important criterion: “The address must be exclusive.”
The Hard Rock Cafes accommodate the largest rock collection in the world. More than 70,000 exhibits from the music history can be seen in restaurants. Instruments, garments and rare photos of stars such as Elvis Presley, Jimi Hendrix and Eric Clapton among them. The Hard Rock Hotel in Germany is to remain faithful to the style of the Local.
The chain operates 154 restaurants, 21 hotels and ten casinos in 64 countries. In this country, it is represented in Hamburg, Cologne, Munich and Berlin. The Seminole Indians had the company bought in 2006 for $ 965 million -. Of the assets, which they had made with a bingo hall in Florida
Since then, be the Hard Rock Cafe a success story, says CEO Hamish Dodds of the “Welt am Sonntag”. Dodds is responsible for the operational business. 2013 sales came in at $ 3.5 billion in 2014 at 3.9 billion. In the coming year would not only expand in Berlin, but throughout the world. “We are 13 new Hard Rock cafes open,” Dodds said.
In the restaurants, however, you reach the limits of growth. Therefore, the brand now disclosing additional revenue streams. “Casinos and hotels, on our new focus,” Dodds said. The company will walk – even when it comes to music. “We do not limit ourselves to more rock ‘n’ roll.” The Hard Rock Cafe opened in different directions: for Latin American rhythms such as, pop songs from China – and German artists
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