Nokia now hires many mobile phone experts.
Nokia wants to know on the mobile phone market once again. The former world leader brings just in position to win back the favor of the industry. Gnaws at the Finns that her longtime mobile top spot the advent of smartphones fell victim: Nokia slept important trends, grappling with high cost, Apple and Samsung overtook and put out the Group from. Ultimately, Nokia gave up the division and sold so that the company’s heart the end of 2013 to Microsoft. What remains is only the network equipment.
But now the comeback attempt takes: Nokia is testing new products, provides software professionals and toying with distribution partners and license agreements
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Until the end of 2016. Nokia CEO Rajeev Suri are indeed hands are tied because the Scandinavians are not allowed to compete with Microsoft, according to the contract until then. But related equipment have long been at the start. So Nokia has brought to the N1 a tablet computer in China to market. One focused on virtual reality camera has been touted as “rebirth of Nokia”, and with an app for the Android operating system, the group touched in front in the smartphone market.
While more about
Nokia CEO Suri said recently officially to want to reduce the company into the phone business. But the concrete plans, the headquarters in Espoo near Helsinki keeps covered and shares with only some of the 600 employees in the technology department were working on new products. At the same time announces precisely that division on the Internet dozens of jobs – many in product development as well as for Android, which is to be installed on Nokia mobile devices. Finally, Nokia is expected to bring, not least the almost 16 billion euro takeover of rival Alcatel-Lucent with the prestigious Bell Labs in the United States some bright minds in the workforce.
However, even with these inventions experts expected a comeback in the fast-paced and hard industry to be difficult. The ace in the sleeve of Finns is their pool of patents – one of the largest in the industry. Unlike its predecessors, sets CEO Suri this future on distribution agreements: Nokia could develop devices and they produce against royalties from other companies and can sell
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This business model brings a lower return than the sales under its own name, but also carries less risk. The prerequisite is that the Nokia brand still has plenty of shine. Researchers Interbrand According Nokia could soon disappear from the list of the 100 most recognized brands where the Finns occupied 1999 and 2009 one of the five first places between the years.
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