Dusseldorf (Reuters) – Good business in Eastern Europe and the Americas as well as the strong demand for new creams make Beiersdorf good mood.
In the first half of the consumer goods group posted a record profit. It played the manufacturer of brands such as Nivea, Eucerin, La Prairie 8X4 or even the weak euro in his hands. This drove revenues in the Americas and in the Asia / Africa / Australia region at additionally, which Beiersdorf the sagging sales in its largest market in Western Europe more than offset. “We currently live in very turbulent times,” CEO Stefan Heidenreich said on Wednesday facing the difficult economic environment as in China or Russia. “Since we are particularly pleased that we were able to increase sales and profitability, especially.” Also on the stock exchange, the Hamburg were able to score: With an increase of three percent, the share of the largest winner in the DAX benchmark index was.
The operating result rose from January to June on the year by 12.4 percent to EUR 508 million. Here Beiersdorf also benefited from higher prices and lower raw material costs. Sales climbed by 7.3 percent to EUR 3.4 billion, adjusted for currency effects by only 1.4 percent. But Heidenreich holds the planned increase in sales of between three and five per cent for the full year to be feasible. “Beiersdorf is on track and gaining momentum.”
“great weather”
From new products such as the skin care line Nivea Care or the Nivea cream for men, Beiersdorf has brought to market a few months ago, to Heidenreich expected in the second half of the year even more. In addition, the emerging markets performed well. Also, the Group benefit from the “great weather”, that the sales of sunscreen, deodorant and shower drives.
Also at the return destination holds Heidenreich, although the margin in half with 14.9 percent above the forecast, which provides for a slight increase over the 13.7 percent in the previous year. Beiersdorf was as conservative Hanseatic, said the CEO.
In particular, Brazil, Ukraine and Russia proved to be the half-year as growth engines. He had succeeded in Russia, in response to the ruble decline enforce progressively higher prices, without damaging the heel, Heidenreich said. Signs of improvement there was also in the Africa / Asia / Australia, where sales increased 0.6 percent, including currency effects by 15.9 percent. The China business, that was weak at the beginning, had stabilized. South Africa, India, the Philippines and Turkey continued to develop well. In Western Europe, however – where the company 35 percent of its revenue generated – shrank revenues by 1.4 percent.
The adhesive daughter Tesa increased its sales almost entirely driven by the weak euro by 7.7 percent. Organically, the division grew by 0.1 percent. The margin improved to 17.1 from 15.9 percent. It was thus slightly below the achieved in the first quarter margin of 17.2 percent.
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