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10/05/2014 | 12:56 clock 2014-10-05T12: 56: 06 + 02: 00
Marissa Mayer is hoping for a share of Yahoo at the photo service Snapchat. Photo: AP
New York.
Can the idea of making pictures disappear on their own, be worth tens of billions of dollars? Yahoo boss Marissa Mayer apparently believes and wants according to media reports buy a stake in the app Snapchat. Facebook tried almost a year ago already unsuccessfully to buy Snapchat.
The Internet company Yahoo wants to enter Snapchat the photo service, according to media reports, with its self-definition photos, especially young users attract. Snapchat will it rated a total of ten billion dollars, reported the “Wall Street Journal” and the financial agency Bloomberg on weekends.
Yahoo would invest around 20 million, was one of the sources of the “Wall Street Journal” on. That would at the stated rating equivalent to a share of about 0.2 percent.
Snapchat you can send images deleted watching after a few seconds by itself. The app has about 100 million users according to media reports. From Snapchat itself states per day would be more than 700 million photos sent. The service makes yet but almost no sales.
Facebook tried already almost a year ago to buy Snapchat
, According to media reports for three billion dollars. But the founders refused. Then put the world’s largest online network for transferring the short message service WhatsApp for a total of 19 billion dollars.
Snapchat and Co. make it before, now Facebook is following suit: The Social Network is testing a function, after which delete messages after a defined period of self. Some users of the iPhone app can already experiment. Whether the option is generally introduced, is still unclear.
Yahoo has hundreds of millions of customers, among other things for its e-mail service, but the Internet veteran still has trouble with it, turn the huge coins user base into higher advertising revenue. Yahoo boss went on a big shopping spree to attract more younger users. So they bought, among other things, the blogging platform Tumblr. Another focus is on smartphone services. The purchase of the chat platform MessageMe was announced on Friday. The price was less than twelve million, Bloomberg reported.
Yahoo had recently made a lot of profit on the IPO of Chinese online trading platform Alibaba and can now spend even more money for acquisitions. The Internet company was favorable entered in Alibaba in 2005 for a 40 percent stake Yahoo paid around a billion dollars. Meanwhile, the proportion is much lower, but solely with the Alibaba IPO a few weeks ago Yahoo took a nine billion dollars. (AP)
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