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The Internet company Yahoo wants to enter the apparently popular especially among young people photo service Snapchat. Snapchat will it rated a total of ten billion dollars, reported the “Wall Street Journal” and the financial agency Bloomberg in the night to Saturday. Yahoo would invest approximately $ 20 million, was one of the sources of the “Wall Street Journal”. That would at the stated rating equivalent to a share of about 0.2 percent.
With its self-definition photos, the smartphone app attracts especially young users. In Snapchat you can send images deleted watching after a few seconds by itself.
The app is around 100 million users. An entry of Yahoo would therefore mainly provide in the industry for attention, because the competition had already verhoben in similar actions. So tried Facebook already almost a year ago to buy Snapchat. Three billion dollars to the company have been willing to pay according to media reports. But the founders refused.
Marissa Mayer bought Tumblr and MessageMe
Yahoo has hundreds of millions of customers, among other things for its e-mail service, but the Internet does veteran continues to before so hard to convert coins the huge user base in advertising revenue. Yahoo boss Marissa Mayer has been for some time on a large shopping spree to attract more younger users. So they bought, among other things, the blogging platform Tumblr.
A further focus is on smartphone services. So first was on Friday announced that the Group intends to incorporate the chat platform MessageMe. The price was less than twelve million, Bloomberg reported. Messenger services are currently in great demand by large Internet companies.
Alibaba IPO brings Yahoo fresh capital
competitor, Facebook had announced in the spring, take Whatsapp for 19 billion dollars (15 billion euros) to want. Although the social network also operates its own text messaging service, but Whatsapp is with more than 500 million customers worldwide market leader. On Friday, the European Commission, Facebook had given the green light for the business.
Yahoo had recently made a lot of profit on the IPO of Chinese online trading platform Alibaba and can now spend more money on acquisitions. The Internet company was favorable entered in Alibaba in 2005. dpa
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