Ten years did it take until Tesla CEO Elon Musk initially completed his plan. In August 2006, he wrote in the company blog about his vision for the future. A brief summary: 1. Build a sports car. 2. Take the money to build a better car. 3. Take the money to build an even more favorable car. 4. While you do, take care of charging facilities with emission-free electricity generated.
2008 was the first step of the Tesla Roadster on the market. From him but exist only 2,500 pieces. As the sports car was jointly developed and built by Lotus in the UK, Tesla does not count it as a first generation. 2012 published the luxury sedan Model S and the end of 2015, the blend of minivan and SUV under the name Model X. In the early hours of Friday Elon Musk presented now at the Design Center of Tesla in Los Angeles, the more favorable model 3 with a starting price from 35,000 against dollar. A battery charge rich for little over 300km so Musk. The basic version also includes the hardware for the autopilot, but what its activation cost, he betrayed not in his 30-minute presentation. The acceleration to 100 km / h are less than six seconds. “We do not build slow cars,” Musk said. The body is a combination of steel and aluminum, a compromise of price, weight and safety. Striking is the glass roof, which goes over the entire length of the car
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Four adults can be comfortably accommodated in the model. 3 The built-in screen is slightly smaller than in the Model S, this floating across the center console. The driver does not have a screen with tachometer. The current speed is in the upper left corner of the touchscreen. “In the age of the autopilot, the driver needs this information is not constantly in view to have,” says Chief Engineer Doug Field.
Tesla has become over the years the Apple of the car industry. The buzz around the brand is growing every year. And CEO Elon Musk makes resistant that the hype does not decrease. So also on the presentation in Los Angeles: Originally after the Model S and X is a model to follow E, Musk said. This would have the word can make sex from the model range. But in the battle for the trademark to Musk was defeated the rival Ford.
From a pure marketing perspective, Tesla a huge success, only profit the company has not yet been written since its inception. 107,000 Model S and X have been sold. Not enough to cover the high development costs. Last year alone, fell to a loss of 888 million dollars. The Model 3 is the view of analysts therefore something of a litmus test for the Group. Complete it Tesla in the mass market or stay the cars a niche product? The development of the Model 3, the construction of a large battery factory in the Nevada desert, the expansion of direct sales with its own stores and the expansion of fast-charging stations (613 worldwide, 53 in Germany) costs a lot of money. Still give the shareholders the company time and hoping for the big breakthrough. With $ 30.34 billion Tesla is about as valuable as Volvo and Fiat-Chrysler together.
The plans of Musk are ambitious: The factory in Fremont to produce cars per year by 2020, half a million. Last year, there were just a 50.000. By 2020, should be fully utilized, the battery factory. Some achievements can already look Musk: The X model dominates in the United States the upper class, ahead of the S-Class from Mercedes. The Model 3 he wants to achieve similar in the upper middle class. The financial news service Bloomberg estimates that he has to sell 140,000 cars. Then the 3 Series BMW of place one would displace. So far, the cars of Tesla were only rich technology and environment enthusiasts an issue in the future is also the middle class are conquered.
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