W as you think of to Ikea? Classic, Swedish furniture design? Great prices? Hotdogs at the output? And furniture stores on the outskirts on a greenfield site?
That is all right, but Ikea has long been much more than just the parent company of Billy-shelf. The Swedes have conquered with clever ideas completely different business. It’s not just about profit -. Some divisions pretty especially the image to
The 48 branches of Ikea work so far in Germany the same everywhere – or at least almost. The first urban Ikea in Hamburg-Altona marks a new orientation. And Germany is an expansion market for Ikea. 70 stores will continue to operate here, the Swedish company. Sales are expected to almost double within ten years from the current 4.12 billion Euro to over eight billion
But even away from cabinets and beds Ikea has conquered new fields of business -. Or testing at least if they could match the Swedish Group empire.
. 1 Ikea, the energy group
wanting recently gave the Swedish company known by 2020 the current needed for the stores themselves produce. For Ikea to invest EUR 600 million for the expansion of wind and solar energy. Already Ikea is good in the energy business: worldwide generate 314 own wind turbines and solar panels power 700,000 for the stores. This would produce far 70 percent of the required electricity itself, according to a release from the company.
But that alone is not enough to Sweden. A further 400 million euros will flow to people who “are most affected by climate change,” the company said. In which countries the money is flowing and how the sum is to be distributed, the company does not say.
Already 2009-2015, the furniture seller claims to EUR 1.5 billion in the development of renewable energies plugged. So Ikea operates wind farms in Germany – and uses the power itself, but feeds it into the German power grid
2.. Ikea and the refugee shelters
The Ikea Foundation – has been for charity launched – the multibillion-profit foundation of the Swedish furniture store. This year, she wants to provide 30,000 collapsible refugee shelters mainly to Syria. The small houses are supposed to be so easy to set up as a Billy shelf and were together with the refugee agency of the United Nations (UNHCR) developed. The idea: To accommodate refugees quickly need helpers simple huts, which are easy to transport and set up. Meanwhile, the cabins were tested in various crisis areas, for example in Iraq and Ethiopia.
. 3 Ikea and the city center
If you want to Ikea, must either go from a rural region in the affluent suburbs of major cities – or leave the city in the direction of the suburb. By public transport you manage usually hardly a branch. At least until now.
After all, last year opened Ikea in Hamburg its first inner-city furniture store. And behind this system. “If we have previously built Ikea homes, then we looked for a motorway junction and the store placed there because the whole society was geared to cars,” said Ikea Chief Peter Agnefjäll in an interview. “Today we are naturally interested in a good accessibility for cars. But it is even more important in the future that there is good accessibility by public.”
Downtown branch is therefore a test of whether Ikea will accepted in the neighborhood as a place to shop by customers. Yet one could not say anything about the success of the furniture store. Should enforce the principle, might contribute more downtown houses.
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