The Bonn Haribo candy maker will soon sell well in China Gummy bears and Co. , 2015 want the Bonn there invest tens of millions to “bring our products through a distributor in the supermarkets,” CEO Michael Phiesel said the “Business Week”
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Bonn / Dusseldorf – Haribo already have a company founded and based in Shanghai, prepare to enter the market, the magazine reported in the report published on Saturday next
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The market entry into China will, however, accompanied by the fear that there could be rapidly fake gold bears. “. This will surely come since our team is over in Shanghai, we have hardly done anything else to protect the trademark,” CEO Hans Guido Riegel told the magazine
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In the US, where Haribo operates since 1982, wants the gummy bear manufacturers to boost its growth strong, and plans the construction of a US production. “. We grow there two digits in two or three years, we want to start on site with the production,” said latch further
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Phiesel also commented on the financial situation of the company that called traditionally not numbers. “We grew double digits in 2013, we all our activities considered together in 23 countries.” Overall, the relevant market in each country had grown by only two percent. With a share of nearly 50 percent, Germany is still the company’s main market
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Haribo has expanded its production. Capacity in Turkey and Hungary were doubled in a new plant in the UK will be invested nearly 150 million euros. Accordingly, the number of employees has increased worldwide. “We have in the past four years readjusted nearly 1,000 employees,” Phiesel told the magazine. “We now employ nearly 7,000 people worldwide.”
The exact amount of the current group turnover was not known. According to data published in the Federal Gazette Year Results 2012 recorded the parent company Haribo GmbH & amp; Co. KG 1935 employees at that time sales of nearly 651 million euros. In addition, subsidiaries, of which there are no known figures. Haribo wants to move in 2017 with its headquarters and a manufacturing facility of Bonn from Rhineland-Palatinate county (Kreis Ahrweiler)
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