Tired Christmas business: trade would have liked welcomed more customers – n-tv.de NEWS

Tired Christmas business: trade would have liked welcomed more customers – n-tv.de NEWS

business
 

 Sunday, December 21, 2014

 
 
 

 
 The buying mood of the German rises According to surveys, monthly – but the trade is with the Christmas season so far only moderately satisfied. The sector hopes for the start of the week – and the days after the feast .
 

 

The German retailers look not completely satisfied on the previous course of the holiday shopping season. “Overall, the balance of the previous Christmas sales fall mixed,” says Stefan Genth, chief executive of the trade association Germany (HDE). Now the industry is preparing for the big crowds gather in the last days before Christmas before.

There are between the fourth Sunday of Advent and Christmas Eve two regular shopping days, will expect “lots of last-minute shoppers” informed the retail association HDE. Has become increasingly important also the time between Christmas and New Year, when many customers have time to stroll around. “Many gifts of cash and vouchers are issued and redeemed directly after the holidays,” said HDE Managing Director Stefan Genth.

The average coupon is worth 100 euros

On the fourth weekend of Advent with many places open Sunday According to HDE have even bigger dealers showed significantly more satisfied than their smaller counterparts. In consumer electronics, toys, furniture and furnishings, it had gone well, in the fashion retail sector, however, “sluggish,” said the HDE. Especially in the inner cities were less overall customer visits recorded than expected. Above average positive feedback traders who are also active on the Internet, this year’s holiday shopping season.

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Meanwhile, the Germans perceptions of the Association for Consumer Research (GfK) are in Christmas this year to as many vouchers given away like never before. “The average is now smooth 100 euros,” said Wolfgang Adlwarth by GfK the “Tagesspiegel”. This is twice as much as in 2010.

The industry association predicts sales of 85.5 billion euros for the whole Christmas season in November and December -. That would be an increase of 1.2 percent over the previous year. But the online business will do in these two months a sales increase of 18 percent to be ten billion euros, they say.

  Source: n-tv.de