Sunday, December 21, 2014

Takeover plans: German Telekom wants to T-Online sale of Axel Springer – Business Week

Takeover plans: German Telekom wants to T-Online sale of Axel Springer – Business Week

Jürgen Berke

The German Telekom wants to separate from T-Online – and negotiated with the media group Axel Springer on a sale of the largest German news portal.

According to information from the business week to company sources, there are already talks of top executives of both companies. However, the talks are still in a very early stage. At the request of Business Week, neither the Telekom still Axel Springer wanted to comment on the issue.

According to the information is clear that Deutsche Telekom CEO Timothy Höttges wants to sell the news and entertainment portal T-Online. With 374 million visitors in November 2014, T-Online is still by far the most popular website in Germany, far ahead of eBay (314 million visitors), Bild.de (295 million) and Spiegel Online (200 m.).

Whether the German Telekom repels all activities of the once largest European Internet service provider, is apparently not yet decided. The e-mail accounts of T-Online could keep the Telekom also, they belong to the most used electronic mailboxes in Germany. A purchase by the Axel-Springer-Verlag would exactly fit into the concept of publishing boss Mathias Döpfner. Dopfner wants to focus the group on a few media brands such as “Image” and “The World” and especially on a growing number of ads portals on the Internet.

Journalistic contents against money – this plan is the media company Axel Springer to the Internet. Last especially Classifieds and price portals have there been catching up.

Advertising sat Springer in the first nine months of this year, more than 1.3 billion euros. Three-quarters of which was attributable to digital activities as classified advertising and marketing of online advertising. With T-Online now came a rich wide-strong portal added, which could be supplied by the Springer newspapers “image” and “world” with editorial content.

However, by taking over the No. would. 1 connect and no. 3 of the strongest empire-wide-portals, but the Federal Cartel Office will consider the adoption thoroughly. The Competition Authority had ProSiebenSat.1 prohibited almost ten years before buying the TV group of threatened superiority about the advertising business Springer.

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