D he Bonner confectionery manufacturer Haribo will soon sell well in China Gummy bears and Co.. 2015 Bonner want to invest there a double-digit millions in order to “bring our products through a distributor in the supermarkets,” said CEO Michael Phiesel the “Business Week”. Haribo already have a company founded and based in Shanghai, to prepare to enter the market, the magazine reported in the report published on Saturday on.
The market entry into China will, however, accompanied by concern that there could be rapidly fake gold bears. “This will surely come. Since then, our team is over in Shanghai, we have hardly done anything else to protect the trademark,” CEO Hans Guido Riegel told the magazine.
Haribo since 1982 in the USA
In the US, where Haribo operates since 1982, the gummy bear manufacturer wants to boost its growth strong, and plans to build a US production. “We grow there in double figures. In two or three years, we want to start on site with the production,” said latch on.
Phiesel also commented on the financial position of the company, which is traditionally no numbers called. “We grew double digits in 2013, we all our activities considered together in 23 countries.” Overall, the relevant market in each country had grown by only two percent. With a share of nearly 50 percent, Germany is still the main market of the company.
number of employees increases
Haribo has expanded its production. Capacity in Turkey and Hungary were doubled in a new plant in the UK will be invested nearly 150 million euros. Accordingly, the number of employees has increased worldwide. “We have in the past four years readjusted nearly 1,000 employees,” Phiesel told the magazine. “We now employ nearly 7,000 people worldwide.”
The exact amount of the current group turnover was not known. According to data published in the Federal Gazette Year Results 2012 recorded the parent company Haribo GmbH & amp; Co. KG 1935 employees at that time sales of nearly 651 million euros. In addition, subsidiaries, of which there are no known figures. Haribo wants to move in 2017 with its headquarters and a manufacturing facility of Bonn from Rhineland-Palatinate county (Kreis Ahrweiler).
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