Haribo makes China happy – FAZ – Frankfurter Allgemeine Zeitung

Haribo makes China happy – FAZ – Frankfurter Allgemeine Zeitung

      

 
 
 
 
 
     
 
 
 
 
 
 
 
 
         

 
 
 
 
 
          Golden Bears will soon buy in China.
     

 
                                           
 
 
     
     
     
         
         
                                                             

The Bonn Haribo candy maker wil l soon sell well in China Gummy bears and Co.. 2015 Bonner want to invest there a double-digit millions in order to “bring our products through a distributor in the supermarkets,” said CEO Michael Phiesel the “Business Week”. Haribo already have an established company based in Shanghai to prepare to enter the market, the magazine reported in the report published on Saturday on.

                         
         
         
                                                             
                                 

The market entry into China will, however, accompanied by the fear that there could be rapidly fake gold bears. “This will surely come. Since then, our team is over in Shanghai, we have hardly done anything else to protect as a trademark, “CEO Hans Guido Riegel said the Magazin.In the United States, where Haribo operates since 1982, wants the gummy bear manufacturers to grow strongly stimulate and plans to build a US production. “We grow there in double figures. In two or three years, we want to start with local production, “said latch on.

                         
         
         
                                                             

Phiesel also commented on the financial position of the company that called traditionally not numbers. “We grew double digits in 2013, we all our activities considered together in 23 countries.” Overall, the relevant market in each country had grown by only two percent. With a share of nearly 50 percent, Germany is still the most important market of Unternehmens.Haribo have expanded its production. Capacity in Turkey and Hunga ry were doubled in a new plant in the UK will be invested nearly 150 million euros. Accordingly, the number of employees has increased worldwide. “We have in the past four years readjusted nearly 1,000 employees,” Phiesel told the magazine. “We now employ nearly 7,000 people worldwide.”

                         
         
         
                                                                                                                                                                                                                                                                                      

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The exact amount of the current group turnover was not known. According to data published in the Federal Gazette Year Results 2012 recorded the parent company Haribo GmbH & amp; Co. KG 1935 employees at that time sales of nearly 651 million euros. In addition, subsidiaries, of which there are no known figures. Haribo wants to move in 2017 with its headquarters and a manufacturing facility of Bonn from Rhineland-Palatinate county (Kreis Ahrweiler).

                                                                             
 
  

 
 
 
                       

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Haribo makes China happy

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Haribo expanded all over the world. Now the company wants to sell well in China gummy bears. The biggest fear of the Bonn confectionery manufacturer are there but counterfeiters.

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