Wednesday, October 1, 2014

IPO Zalando: cries on the floor – FAZ – Frankfurter Allgemeine Zeitung

IPO Zalando: cries on the floor – FAZ – Frankfurter Allgemeine Zeitung

 
      

 
 
 
 
 
     
 
 
 
 
 

 
     
 
             
     
                          New on the floor: Models beautify the IPO Party .
             

 
                 
 
     
 
     
                         
             
                                                                                 

With so much fuss has long no company celebrated its entry on the Frankfurt Stock Exchange. The whole stock exchange, the online fashion store Zalando into a packing station, some Board members have self-packed parcels, with flip flops and shopping vouchers, which were then distributed by mailman in town. Several mannequins formed a guard of honor of the sculptures Bull and Bear at the market entrance. The entire building was tied with the help of planning a Zalando package.


                                                             
             
                                                                                 
                                 

Tim Cannings Author: Tim Cannings, born in 1982, business editor in the Rhine-Main-Zeitung

It is happening again something on the Frankfurt Stock Exchange. After the financial crisis had caused a long dry spell with only a few major events, two major online businesses venturing out this week on the floor. The Erstlistung from Zalando was the largest IPO since the financial crisis broke in 2007, even as the largest Internet IPO since T-Online in 2000. ‘/ P>
                                                             
             
                                                                                 

No second dot-com bubble

But a day later, this record should be set again when Rocket Internet goes public in Frankfurt. The holding of the Internet pioneer Oliver Samwer, under whose roof 100 young online companies are combined from different emerging markets, while less known and less well organized to show their stock market debut. While Zalando gathered up 600 million euros, Rocket Internet, however, will get 1.6 billion euros from investors. Both companies are then worth more than about Lufthansa.


                                                             
             
                                                                                 

All this sounds suspiciously new market, ie the time to the turn of the millennium, in which a young internet startup after the other millions on the Frankfurt Stock Exchange was collecting and possibly shortly afterwards went down again. A similar dot-com bubble as it was feared at the moment but a few. Finally, real sales are today, unlike 14 years ago, long since made on the Internet. Robert Halver, capital market analyst at Baader Bank, also pointed out that participated in Zalando mainly large professional investors and hardly small investors. The mood on the floor was also very different today than in the days of the New Market. “Even if we were not spoiled for years on the Frankfurt Exchange, we fall now still not the euphoria.”


                                                             
             
                                                                                 But

Start of shares in 24,10Euro

Klaus Nieding of the German association for securities owned warns all security conscious retail investors before the new internet stocks. Despite rapid turnover, the company must first prove that they can operate profitably in the long term.


                                                             
             
                                                                                 

Such skepticism should not dampen the mood on the trading floor. Between dealers, camera crews and journalists had Zalando Models show off the latest collection. The bell is rung with the traditional first prize for establishing a market newcomer, brought exchanges chief Reto Francioni on the boards in a Zalando packet. And shortly after nine, the first prize was given, the known from advertising luck cry rang on the trading floor. After starting at 24,10Euro the price fell but then once from well-21.50 euros. CEO Rubin Ritter which could not spoil the mood: “We are happy,” cried the chief, who had come quite casual in jeans and sneakers

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IPO Zalando

screams on the floor

From Tim Cannings, Frankfurt

The Frankfurt Stock Exchange was transformed to share start Zalandos in a packing station, it’s the largest IPO since long. But not everyone is convinced of the securities.

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