The sales curve of the iPhone knew since the premiere 2007, only one direction: steeply upward. But a few weeks ago had to Apple CEO Tim Cook investors first to warn that the expired quarter probably fewer units sold than in the same quarter last year.
wants with a new entry-level iPhone in smaller 4-inch size Cook up now to brace against this trend and it also takes into account lower margins. For competitors like Samsung, Huawei or Lenovo branded Motorola this change of course is a challenge.
2014, Apple had taken the first time a tentative start to open up with the iPhone 5c in colorful plastic casings a new market segment. The advance time had only limited success because the engineers in Cupertino packed 2014 principle is outdated compared to the former top model technology in the 5c, such as the camera.
At the current entry-level model iPhone SE Although everything is a number smaller than the current models of the 6-series. And it also lacks the pressure sensitive screen ( “3D Touch”), in which you can view as a right-click with stronger pressure on the display additional content. But otherwise meet virtually all other technical features to the current flagship iPhone 6S. These include the faster processor, fast LTE, fast wireless internet, the fingerprint sensor “Touch ID”, the 12-megapixel camera and NFC chip, which is required among other mobile payment systems like Apple Pay.
in the US, Apple pushes the price for the smallest version of the iPhone SE for the first time below the psychologically important threshold of 400 dollars, even if this will be exceeded in the store with the local taxation generally. Buyers in Europe get the weak euro to feel and have at least 489 euros on the table (including VAT).
At this price point but can many mobile provider still lace contract packages in which the iPhone SE for a symbolic euro changing hands, even if the customer then abstottern the true purchase price for the new smartphone over a two-year contract indirectly.
After the introduction of the iPhone models 6 and 6 Plus in September 2014 was the impression get, when Apple had completely passed by the smaller screen sizes below 4.7 inches. However, the sales statistics refutes this assertion: “We have sold only 30 million units with 4-inch screen in the past year,” said product manager Greg Joswiak. It is a rare case that Apple detail sales of a single iPhone product line makes.
With the new iPhone SE Apple is now the one trying to move owners of older compact smartphones to a new purchase. Since the new device is also cheaper, Apple will make a new attempt to score in the emerging markets, which have to date almost unrivaled dominate the market, especially Android smartphones. This also fits into the concept that Apple in countries such as India plans to open new stores in order to stimulate sales of the iPhone.
A similar approach Apple with the new compact iPad Pro. Many users of a tablet computer was the large 12.9-inch display of featured autumn Pro model too large and the device despite impressive technical equipment simply too expensive. The new small iPad Pro also has most of the technical features of the adult, but can be offered more cheaply. At the same time remains the iPad Air 2 in the program, can compete against cheaper Android and Windows tablets with Apple. Whether that is sufficient to stop the downturn of recent quarters the iPad, Apple must still prove.
Apple CEO Cook takes at least in purchase to make each sold iPhone and iPad average less than in previous years , As long as this will drive the sales of the devices in the air, this recipe can rise. Finally, Apple deserves the entire environment, as sales in the iTunes and App Store, the subscriptions for cloud storage or the Apple Music service.
The services are according to the market research firm FactSet the Apple financial year 2016 ten percent of consolidated turnover. So Apple still remains though highly dependent on the sales of the iPhone (64 percent) and iPad (8 percent). However, with the growing service business, the Apple-balance is also still shine when the hardware revenue gush a little less.
No comments:
Post a Comment