Zalando will bring fashion industry on its platform – THE WORLD

Berlin – With investments of around 180 million euros of online fashion retailer Zalando plans to expand this year his business. The goal is to evolve from one sales channel to a full-service provider for manufacturers, freight forwarders, advertising agencies and end customers in the fashion industry, board member Rubin Ritter said on Friday told journalists in Berlin.

So are about fashion brands can make their own Internet presence at Zalando platform. Producers and shipping companies as well as stylists and buyers can contact via the platform in contact. Money would Zalando thereby earning over charges that would have to pay the platform users, Ritter said.

“We want to bind and stationary retailers to us, but not even greater to go into the street sale. That’s not our business, “added Board Member David Schneider. In Frankfurt and Berlin Zalando operates outlet stores. They should remain exceptional.

Zalando to platform strategy

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