At the latest published since the mid-1980s platforming “Super Mario Bros.”. Nintendo is an essential part of any child’s room more. Even people who are not much to do with video games, Mario know, his brother Luigi, or any other figure of dozens that are virtually as representatives for the company today. Since May 2002, Satoru Iwata served as President the fate of the Japanese group and thus coined a part of childhood or adolescence of many of today’s fans.
He was a businessman, programmer and player
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Here, Iwata was not a typical businessman. “On my business card I’m a company president. In my mind I am a game developer. But in my heart I’m a gamer, “he explained at the Game Developers Conference 2005. He was only the fourth president in the company’s long history of Nintendo. The company was originally founded in 1889 as a manufacturer of playing cards.
Already alone this quote shows that Born in Sapporo Iwata was not even born businessman. He-actuated his first professional steps at HAL Laboratory, a partner studio of Nintendo, where he programmed games. He worked over the coming years, among others, the popular particularly in the USA RPG classics “Earthbound” and parts of “Kirby” – and “Pokemon” series with. In 2000 he moved directly to Nintendo, where he was to ascend to the presidency already almost two years later. A role in which he made himself better than it ever would have skillfully so many skilled businessman.
A man with ideas
Nintendo had a hard time on the games market as Iwata took office , Especially Sony had become in recent years into a major competitor – with the Playstation and the Playstation 2, Nintendo GameCube saw no country against. But the following projects should demonstrate that Iwata was a man of ideas.
With the introduction of the incredibly popular handheld system Nintendo DS (over 153 million copies sold) and almost two years later appeared WII (over 101 million units sold) turned the previously bleak translucent fate for the Group. With Stylus, motion control and unusual game ideas – eg “Dr. Kawashima’s Brain Training “ 
Although remained the success of later appeared WII. U 
2011, after the initial difficulties with the 3DS, and 2014, for further financial problems, he fell as penance for several months its own content by 50 percent. One step that could be at least Western corporate president certainly hardly imagine. He also declined 2013, to issue employees due to the current financial position of the Group. On demand from investors Iwata said that he was not willing to put for better short-term financial results, the morale of the workers at risk. He doubted that people who feared for their jobs, could make an impressive product.
The industry says goodbye
Such perspectives and its general appearance it had that Iwata a favorite actors in the global video game industry made. “Nintendo it deeply regrets to inform that President Satoru Iwata passed away on July 11, 2015 due to a tumor in the bile duct”, the company now had to explain. It is precisely this – in many certainly honest -. Sadness also share numerous other producers, studios and developers who took on Twitter and leave
With a “Thank you for everything, Mr. Iwata,” goodbye the PlayStation division of Sony, while wrote Phil Spencer of Microsoft: “A sad day for the family by men Iwata, his friends and gamers around the world. His passion, creativity and leadership have made our industry better. “
” We have lost a great voice and a passionate guiding force for today’s gaming industry. Mr. Iwata, your work will live on. Thank you, “it said of 2K. Zelda Williams, the daughter of the late Robin Williams, the height for the princess from “The Legend of Zelda” – Video game series was named, came forward also via Twitter to speak: “I’m so sorry to hear of men Iwatas demise. He had incredible spirit and talent. He was a passionate and creative influence. May he rest in peace. “
Also, fans signed up by the thousands. Among other things, were a lot of moving images can be found on Twitter and Co., in which said goodbye to artists in their own way by Satoru Iwata. Since the flag flies at the end of “Level 1-1″ from “Super Mario Bros.” to half-mast, Mario lowers his head oppressed and takes off his hat and a comic Iwata is embraced intimately from many other Nintendo characters. It is an imaginative and honest goodbye as he would have liked the man from Sapporo with security.
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