Lufthansa launches new pricing model a – derStandard.at

Frankfurt am Main The AUA-Lufthansa mother starts a new pricing model, which is based on the low cost airlines for flights in Germany and Europe. For the best deals then, for example, only hand luggage included in the price, changes are no longer possible. The report, the “Süddeutsche Zeitung” (Saturday) and the magazine “Focus”.

Three rates

As the German group had already indicated several times, are to start in autumn 2015, the three tariffs “Light”, “Classic” and “Flex” introduced in the economy class. A spokeswoman for the company told Deutsche Presse-Agentur on Friday night that Lufthansa would officially present the new award categories on Monday (27.7.) And start selling for flights from 1 October on Tuesday. In the low-cost subsidiary German Wings already exists an almost identical tariff system.

It is the largest collective conversion for decades, citing the “Süddeutsche Zeitung” the authorities responsible for the ticket sales director Jens Bischof. “In our new concept of customer only pays for what he takes in claim,” said the Lufthansa manager of the newspaper. The lowest rate should always ten euros are below the previously lowest offers and be available from 89 euros for the return flight. It is conceivable that the pricing model will be introduced later for long-haul flights.

Strong competition

The largest German airline is responding to the ever-increasing competition, the same flight to completely different price – depending on the service, time of booking and Exchange possibility – offering. “The aim is to utilize as evenly as possible with the help of different air fares flights,” said Lufthansa manager Jörg Hennemann newspaper. Last year, the utilization rate would be situated around 80 percent. Until now a relatively uniform tariff system as a feature of the Lufthansa brand.

In the future too, it should, however, according to Bishop give on board, must also pay for the customers of both low cost specially complimentary drinks and snacks. Also staying the business class for business customers receive

In the past few weeks had already caused another change at Lufthansa stir. Flights are more expensive as of September 16 euros, provided that they have a global distribution system (GDS) be created. This is so far at around 70 percent of the tickets of the case. Especially travel agencies, as well as Internet portals use the systems of the three dominant GDS providers to buy and settle worldwide flights and other tourist services. Lufthansa will thus continue as many tickets to sell themselves and increase their profitability. The Lufthansa Group generated in 2014 about 30 billion euros in sales, but scored only a mini profit of 55 million euros. (APA, 25.7.2015)