The online network Facebook has had to make significant concessions in earnings in the second quarter. The surplus declined from April to June by more than nine per cent compared with the same period last year $ 719 million (653 million euros), as the company announced after US market close on Wednesday.
Spending rose sharply by 82 percent to 2, $ 8,000,000,000. The Group had already announced an investment offensive: He puts among other a lot of money in data centers.Facebook also is driving the advertising on mobile devices such as smartphones and tablet PCs. Even features like the SMS-substitute WhatsApp or Instagram photo service will be further developed. That the cost would define as strong, analysts had not seen it coming.
Revenue rose 39 percent to 4.0 billion dollars, surpassing the forecasts of Wall Street. “It was another strong quarter for our community,” said Facebook CEO Mark Zuckerberg the numbers.
The global number of users, stop by at least once a month on Facebook, rose in June by 13 percent to the previous year to 1.49 billion. The most valuable daily active users increased by 17 percent to EUR 968 million to.
The trend towards mobile usage continues. Meanwhile, 844 million members engage daily from smartphones and tablets to the service to – these were 29 per cent more than last year.The advertising revenue – Facebooks main source of income – increased in the last quarter by 43 per cent the previous year to 3.8 billion dollars. Approximately 76 percent are now generated on mobile devices.
Even though profit and revenue exceeded market expectations, the stock turned after trading initially into the red. Analysts called the sharp increase in spending as a possible reason.
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