Saturday, August 16, 2014

Chain Strauss Innovation gets new owner – ABC Online

Chain Strauss Innovation gets new owner – ABC Online

Saturday, 16.08.2014, 16:33
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For the ailing fashion and lifestyle retailer Strauss Innovation is found a new owner. Around 1,200 people may initially take a deep breath. The Creditors’ Committee had decided to sell to investment company Mühleck Family Office.

The new owners gave the Strauss Innovation on Friday in Langenfeld near Dusseldorf known. Mühleck is a long-term strategic investor who will provide the necessary capital for investment and continued growth from their own resources.

Mühleck will Strauss continue innovation with nationwide 79 branches and 1,200 employees, as well as the logistics center in Solingen, was there. The new owners have submitted to the creditors’ committee a convincing concept, explained ordered by the district court trustee Andreas Ringstmeier. End of January, Strauss had a so-called protection proceedings requested for payment difficulties to avoid insolvency.

Prior to the economic situation of the company had extremely deteriorated. Despite good consumer sentiment fell last year, retail sales by 2 percent. A spanner in the works made Strauss Innovation, which was founded in the early 20th century and its range aligns unlike many competitors on current trends and the respective season, but also the unfavorable weather conditions.

In March announced the Rehabilitation Manager of the company to the closure of 17 of its 96 branches at that time to the mid-year. 200 people had to leave. Previously, management had been informed that non-profitable sites should be closed. The streamlined supply chain will continue to play innovative

The former shareholders of Strauss Innovation, Sun Capital, welcomed the decision of the creditors’ committee. Using Mühleck an investor was found, which lead the company and its employees to a promising future will.

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