Audi, been the undisputed market leader in China under the car sellers in the premium class, is also the first group of Beijing’s new losgetretener anti- monopoly campaign punished. This widens with raids and investigations more and more and now affects over 1,000 car companies and suppliers. Beijing seems to want the previous pattern joint venture Audi and FAW-Volkswagen set an example.
The Audi sales organization are violations of the rules since 2008 antimonopoly laws accused. Specifically they have about their local dealer network in Central China’s Hubei province collects excessive prices of spare parts and infringe other anti-monopoly rules. For the joint a record fine of 250 million yuan must venture with FAG now (this corresponds to 30 million euros) to pay, reported the prestigious Beijing business magazine “21.Century Business Herald”.
She relied on information directly from the anti-monopoly group of Reform and Development Commission (NDRC). The punishment was “one to ten percent,” calculated on the sales of Audi in 2013 in Hubei province as a percentage between. Elf Audi dealer in the province were fined between each 30 and 40 million yuan.
Audi will not comment on the decision
China’s top Wirtschaftsplanungs- and approval authority NDRC but initially did not confirm the report. If the numbers agree, Audi comes with a black eye. As a basis for calculating the fine the NDRC would have taken only the Audi sales in the province.
Even on Wednesday morning was in China’s business press of a punishment for Audi of at least 1.8 billion yuan (218 million euros) the speech, if the NDRC had set a percent of total Chinese sales revenue of Audi-FAW is based. 2013, the company had sold 488,488 vehicles across China at the average price of 400,000 yuan per car. It is calculated that 1.8 billion yuan.
A spokesman for the group in Beijing declined to comment on the judgment, as long as the competent authorities have not published. On Tuesday, the Ingolstadt had but acknowledged that the allegations of cartel investigations are applicable in the matter. “A study of price checkers of Hubei Province found that certain measures of dealer networks of FAW-Volkswagen Sales Co., Audi Sales Division in the province of Hubei have partially breached the national anti-monopoly law. Audi has in the investigations closely with the authorities worked and will accept a punishment. “
have Conductive Audi-FAW CEO Zhang Pijie and responsible for the sales organization Dominique Boesch on request of the NDRC to all made allegations position and actively cooperated with the authorities. They secured at the same time that it will come in future no such violations more.
1000 car companies and suppliers searches
The actions are not without effect: Nationwide checks on workshops and suppliers have disturbed the entire vehicle industry in the car-boom-China deep. In recent weeks, local price control authorities had slammed into concerted action together with national inspection teams of the NDRC and the commerce and industry authorities. In five cities of Jiangsu dealers of Mercedes
were searched. Investigations are ongoing. Antimonopoly checkers assume the car companies to collect unjustified and excessive prices in order to make more profit in China than in their own countries can. Thanks to their monopoly – only the three major German vehicle providers come to more than 70 percent share of the premium market -. They could dictate prices
The campaign is only just beginning, warned “China Daily” and headlined on Wednesday: “. More than 1000 car companies be investigated” The investigation of producers, suppliers and distributors were directed next to the cars on the telecommunications industry. They would spread to other industries such as the medical sector.
Auto manufacturers are responding with precautionary price reductions
Large foreign automakers respond for two weeks as a precaution with double-digit price reductions for their vehicles, spare parts, workshop and maintenance rates. These include Audi, Mercedes, BMW, American manufacturers, but also Toyota and Honda.
The NDRC threw twelve Japanese car part manufacturers “monopolized cal behavior” before and they will be punished with fines, like now, Audi and Chrysler in the future. On Tuesday unveiled as provisional last car company Shanghai GM, a joint venture between China’s SAIC and the U.S. group General Motors that against them also run anti-monopoly investigation.
Überrumpelungsaktionen the antitrust authorities with spectacular raids, which were directed against car companies such as Mercedes, or against IT companies such as Microsoft, dissolved in foreign affiliates in China already from uncertainty. Ministry of Commerce spokesman and newspaper commentators in the English language press China denied that the anti-monopoly actions directed specifically against foreigners in order to discredit their companies and Chinese companies to gain market advantages.
But internal Chinese media continue mood. A commentary in the Beijing newspaper carried the headline: “In the area of foreign capital, the Tigers have to be hunted.” China’s largest newspaper cartoon published on Wednesday with a title drawing in which a car is weighed with a sword of judgment, whether it is too expensive. The headline read: “With the Antimonopoly fist against the foreign affiliate.”
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