Nokia provides return of the brand in the mobile phone market in prospect – Heise Newsticker

The Nokia N1 runs on Android

(Image: Nokia)!

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After the former world leader lost contact in the smartphone business and gave the business to Microsoft, there may be Nokia phones end of 2016 again. Build it would but a partner.

The Nokia brand could return end of next year into the mobile phone business. Nokia would the device then only design and production, marketing and customer service license, as the Finnish company said on Tuesday.

had the former mobile phone world leader Nokia in the smartphone market a few years ago to connect to Samsung and Apple lost. In April last year, Microsoft took over the mobile phone division. But the combination did not produce the hoped-for gains in the Group to date market share in the smartphone business. Last week, Microsoft wrote $ 7.6 billion in connection with the business from, 7800 more employees the division lose their jobs.

Nokia smartphones at the earliest in the first quarter 2016

Nokia focused on the sale of the business as a network equipment provider. The Group stressed that according to the agreement with Microsoft a phone under the Nokia brand name could appear on the market before the fourth quarter 2016.

speculation about such considerations for the return to business with a partner has been around for months. According to this model, the Tablet Nokia N1 already hit the market, which is so far available only in few countries running under Android. The brand continues to have a certain appeal, among others in emerging and developing markets, where cheap Nokia phones were in demand until the end.

First logo

In the beginning was the paper: the company was founded in 1865 as a paper mill, a few years later the company was renamed as Nokia Aktiengesellschaft
. (Image: Nokia)

Microsoft had taken the name of the Nokia smart phones after the takeover, but continues to use the smartphone sub-brand “Lumia”. CEO Satya Nadella announced that Microsoft wanted to focus more in the smartphone business, which should mean a significantly narrower range of models. Windows Manager Terry Myerson said late Monday at the same time, that there would be new premium smartphone with the new operating system Windows 10. Windows 10 comes from the end of July on the market

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