Generali had announced last November to plan for Germany a “behavior-based insurance model”, are collected at the data to fitness, nutrition and lifestyle through a special smartphone app. The group met with harsh criticism.
Despite sharp criticism from data and consumer protection keeps the insurance group Generali firmly to their plans, health insurance by special mobile programs to monitor and to give them as a reward for a healthy lifestyle discounts. “We anticipate that we will come in the first half of 2016 with the first products on the market,” said a spokeswoman for the business newspaper “Euro am Sonntag”. In the Annual Report for 2014. Generali had targeted a start for the end of 2015.
Generali had announced last November to plan for Germany a “behavior-based insurance model”, in which data on health, nutrition and lifestyle through a special smartphone app are collected. The Insurance Group thus triggered a storm of protest. Critics worry among other things about privacy.
Privacy and transparency would “highest priority”
The Group spokeswoman confirmed now, data protection and transparency would “top priority”. But should the public debate “will be performed not only risk but also opportunity-oriented”.
The private health insurer Allianz was the introduction of a fitness app rejected last week. “As tempting as that may sound to some, so wrong is the approach,” wrote the head of the Allianz insurance, Birgit König, in an article for the magazine “Wirtschaftswoche”. They also criticized the related data collection by the customer as disproportionate.
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