Little Time? At the end of the text there’s a summary.
The traditional Hamburg shipyard Blohm + Voss will revive under its new boss Fred van Beers the new yacht building. “We will invest in this area in the next five years 15 million euros and increase our sales,” van Beers said on Wednesday evening before the Club Hamburg business journalists. In recent years, Blohm + Voss had neglected this line of business. Luxury yachts came only in the docks of the shipyard to be overhauled or re-equipped. But van Beers relies on the good reputation, the Blohm + Voss has built up in the past. Some of the biggest and most expensive ships originate from there.
The Super yachts of Blohm + Voss start at a length of 80 meters and a predetermined hull form, which the customer can largely determine the further details. Top are virtually no limits; the Hamburg shipyard can build ships up to a length of 350 meters and also fulfill unusual requests of the client. Prices start at EUR 125 million. Larger yachts cost for a rule of thumb around two million euros per meter length, depending on the equipment but also more.
German shipyards leader
Worldwide are given annually around 25 megayachts commissioned German shipyards like Lürssen and Abeking + Rasmussen are among the market leaders. “We are aiming for a share of seven to ten percent of the growing global market,” van Beers said. That would be one to two orders per year. Demand come increasingly from young internet billionaires from the US, also because of the favorable euro exchange rate, and continues to be of the traditional markets of Russia and the Middle East and increasingly from Asia.
“We must not fear that Korea or China become a competitor in the construction of luxury yachts, “said the Dutchman, who is at the forefront of Blohm + Voss for four months. Western Europe is absolutely competitive. Economically important for the shipyard is not only the construction but also the regular maintenance and renewal of the vessels, often in large parts of the interior or the technology to be replaced.In addition to the luxury yachts built Blohm + Voss and military vessels, but then involved in consortia, led by ThyssenKrupp. With the construction of four frigates, the capacity utilization rate by 2019. Another important part of the business is the repair yard, which specializes in cruise ships.
The company is owned by the British investment company Star Capital and achieved a turnover of around 250 million euros with around 1,100 employees. This revenue will van Beers doubled in the next five years
In summary:. The world market for luxury yachts is small, but German shipyards set the tone. The shipyard Blohm + Voss has however left the business for a long time the other. The wants of the new company boss Fred van Beers now change.
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