There it is again, the “one more thing”. Tim Cook loves these traditions. And the audience will thank him. As the Apple CEO on Tuesday morning local time in Cupertino presented two new iPhones and Apple Watch, raged the auditorium. Cook took it on with a big grin. He ripped even arms into the air, which is rather unusual for the more distanced Apple CEO. This was his Apple moment. For the first time he came from the footsteps of his late predecessor and Apple co-founder Steve Jobs.
Cook had promised to move into new categories. Three years after Jobs’ death, he managed to produce something in which Jobs had no share. And Cook had a lot to show on Tuesday: two iPhones with a screen size of just under twelve and just under 14 centimeters (4.7 to 5.5 inches) and a Apple Watch in two sizes and three editions. For the first time he resigned during his presentation even on the long enumeration of past successes. No time for that.
Apple is again at the forefront with the game. It is the Group succeeded in developing new iPhone models, which are again break sales records with high probability. Cook himself called the device the “most important development in the history of the iPhone.”
The old iPhone 5s (left) compared to the new iPhone 6 Plus (right)
The competition will not come out bitching this time. Because it weighs on her as a curse that soberly considered Apple with its smartphone no wonder submit and still gets all the attentionThe camera of the new models -. Been in years – only a meager eight megapixel resolution. The screen sizes are available from competitors such as Samsung and Sony have long been. And an NFC chip for contactless mobile payment (Near Field Communication) Nokia has incorporated in 2006 in its mobile phones.
Device competitors are better
When it comes to hardware alone, can the competitors more than Apple. Your displays are even bigger and harder in part, their cameras to film in the fourfold-resolution iPhone and some of its smartphones are waterproof. All this also costs much less than the Apple devices. So what makes the competitors from Cupertino then so dangerous?
The iPhone manufacturer shall provide a complete package. Everything is coordinated. The new iPhone 6 models have a more pleasing design than its predecessor, sharp edges missing, the display is rounded at the sides. The entire device is thinner than the previous model, the processor is faster, the battery should last longer, and the aluminum body feels high-quality. All this comes at a price. Apple demands for the big iPhone called iPhone 6 Plus and a large memory of 128 gigabytes of nearly 1000 euros, more than ever before.
But only the new version of the operating system iOS 8, the next week is also available for older iPhones as of Wednesday for free download will make the iPhone 6 for an Apple still bigger business than it was in the past few years already. Everything takes so into each other, as it had always been planned that way. The NFC chip converts together with the Passbook Apple application for the iPhone wallet. In October, users can pay to 220,000 acceptance locations in the USA it. The move to Europe should not be long in coming.
Apple pushes so a market, the competitors could not really revive. For years tinker credit card companies, mobile network operators, phone manufacturers and start-ups in similar payment solutions, without being able to convince a sizeable audience. However, Apple should this be done solely because of its enormous market power. And everyone else will benefit. Apple, however most.
But this is only one component in Tim Cook’s master plan. The platform HomeKit, also part of the iOS 8, make iPhones in the future at the same time house key, light switch and remote control for everything that can be in the house just control it remotely. Anyone who has ever agreed to it, will hardly be able to leave the world of Apple.
Black screen on your wrist
What Apple is planning its second platform HealthKit, has not become clear even in Cook’s presentation. Developer and manufacturer of fitness bands can dock it, everything flows together on the iPhone. But why is Apple still a few steps further? Why not more networking, for example, doctors and hospitals? Probably here are some things to clarify from where privacy with security is the biggest hurdle.
The new iPhones will strengthen the foundation on which Apple will be available in the next few years. Even today, they are the main source of revenue of the Group. Whether the Apple Watch will someday get a similar meaning is questionable. The mass market for it is not yet clear. Although hurry almost all smartphone manufacturers to make such devices in the stores. But so far no one has been successful.
There are several reasons. First, the clocks do so far the impression that they were they developed by technicians without the help of designers. Hardly any of the Smart Watches today what it takes to survive as a design object. The Apple Watch remains, if it is not active, a black screen on the wrist. It even changes a bracelet in Pink nothing.
Nevertheless, Apple has come up a lot. “We have worked incredibly hard on this new product,” Cook said. This will change the expectations that people have of this category. “It is the next chapter in the history of Apple.”
The Apple Watch users can pay mobile, navigate the city, each other heartbeats on Send the display and use Siri by voice.
Faithful to Premium Image
A little jog dial on the called edge, Digital Crown, is in the operation of an allrounder, zooms in and out, scroll through lists and can be pressed for further functions. Apple has avoided the mistake of simply shrink only the iPhone on your wrist size. The Apple Watch has its own user interface and surface, you will not find at the competitors.
The clock there will be, however, to buy until next year . So why the group revealed to us his plans? Apparently Apple wants to avoid that iPhone users jump off and go to the Android camp, where there is already a selection of Smart Watches that only work in conjunction with Android smartphones. Apple had incidentally also presented his first iPhone and iPad its first month on sale. Hurt
does not. Using the Apple Watch The Group remains true to its premium image. The clock is in the best variant does not have to be under $ 350. It is significantly more expensive than the equipment of the competitors. Prices for the edition 18-carat gold is not named Apple.
It is foreseeable that Apple is pushing hard with its Smart Watch also this market. Market researcher IDC expects that the sale of wearables will triple this year and through 2018 to grow to more than 110 million devices.
No comments:
Post a Comment