Ironically, the soft drink company Coca Cola, PepsiCo and Dr Pepper Snapple want to bring Americans to consume less calories – with smaller bottles and lower calorie sodas. Critics suspect behind the push a PR campaign
Smaller lemonade bottles, new low-calorie drinks and generally more water in the assortment. Way to face the leader of the U.S. beverage industry before the fight against increasing obesity. An action plan presented the industry giants Coca Cola , PepsiCo and Dr. Pepper Snapple on Tuesday in New York. Thus the average calorie intake per capita should be reduced by drinks until 2025 by a fifth.
In a meeting of the Clinton Global Initiative, the companies signed a voluntary declaration of intent: Consumers in the United States are thus to be better informed about health risks and so their consumption of sugary drinks gradually reduce. Were also provided calorie information on beverage vending machines, also should an independent testing laboratory to assess the progress made.
Consumer advocates accused the company, however, a cunning PR move before: In order to really do something for the health of their fellow countrymen, the U.S. corporations had better resistance Submit to warnings and extra taxes for sugary drinks, asked about the Center for Science in the Public Interest.
Both Coca Cola and PepsiCo and other manufacturers are struggling with declining paragraphs on their North American home markets. In some states, regulators are now demanding stricter rules for beverage sizes, as well as more detailed content information on bottles and cans.
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