News from Apple: time for change – with the Apple iPhone and Watch 6 – Tagesspiegel

News from Apple: time for change – with the Apple iPhone and Watch 6 – Tagesspiegel

22:17 clock Kurt Sagatz

Apple has responded to the market and introduced its first Smart Watch. In addition, the iPhone 6 and iPhone 6 plus was presented. With 4.7 and 5.5 in both phones have much larger displays than the previous.

“Today we have seen so much that it could be enough for one day. But we are not yet at the very end, “said Apple CEO Tim Cook on Tuesday evening in Cupertino, California, after he had presented with marketing chief Phil Schiller, the two new iPhone 6. Here are the iPhone 6 and iPhone 6 plus after Cook’s words, already “the most significant developments in the history of the iPhone.” In fact, Apple has its previous reluctance to engage with large displays placed with the new phones.

4.7 and 5.5 in both phones are significantly larger than the presented in the previous top model iPhone 5S.

After Cook and Schiller had an hour discussing the new features of the iPhone that can now also act as a mobile credit card, the Apple CEO then came the “One. More. Thing “: Apple’s first Smart Watch. Unlike many had expected, does not carry the digital clock called iWatch, but Apple Watch. Particular emphasis is placed on the use and styling. The clock is available in three collections in brushed steel, for sport use in aluminum and as Apple Edition with 18-karat gold plating. In addition, you can choose between six different bracelets. Most importantly, can the design of the dial customize, finally, the Apple Watch is designed as a lifestyle product.

Unlike Samsung’s latest Smart Watch Gear S, which has its own mobile module requires the Apple Watch for many functions an iPhone. In conjunction with the mobile phone calls can be made or initiated against the clock. In addition, the clock is on the iPhone connects to the Internet to receive information, such as weather or news. The voice recognition Siri helps to dictate, for example, a short message. Two Apple watches can also exchange data in order to zuzuschicken such messages. “We believe that this device will redefine what people expect from this product category,” Cook. Said

The clock is available in two sizes. The operation, however, is fundamentally different from the iPhone or iPad. Central control is a small knob on the side, which allows you to move through menus or zooming in or out things. The button also has the function of the classic Home-Buttons of an iPhone. The two new iPhones that Apple presented in Cupertino before some 2,500 journalists and guests, “are bigger, much bigger,” Phil Schiller said. Until now, Apple had restricted to a diagonal of four inches. However, most other smart phone manufacturers have been around for quite some time models with large displays in the program. For the new iPhone 6.9 and 7.1 millimeters thinner than the previous model.

The resolution of iPhone 6 and 6 plus is now at Apple as detailed as on an HD-TV. A challenge was, in spite of the larger displays to provide the operator with one hand. This is achieved by a trick chief designer Jony Ive. With a double-click on the home button slide the upper edge of the image in the middle.

high hopes Apple in the Apple Pay feature that developed along with the major credit card companies American Express, MasterCard and Visa was – but will initially be available only in the United States. The iPhone 6 may be digital wallet, numerous companies from McDonald’s to the Disney parks will support the new payment option. To confirm a transaction, it is sufficient to keep the iPhone to the reader the checkout and confirm over the fingerprint sensor. To transfer the data to the NFC short-range radio is used. To allay privacy concerns, the company said that Apple does not know what was bought where and at what price. Even with the dealer cards no information would be shared.

The iPhone 6 will cost 699-899 euros, which will be for 799-999 Euro 6 Plus. Both phones come in Germany on September 19 in the sale.

The iPhone sales for Apple is of central importance, about half of sales depends. 35 million iPhones had sold in the second quarter, four million more than last year Apple smartphones. However, the market share of 13 had dropped to 11.7 percent. Mainly due to enormous sales growth in emerging markets with entry-level smartphones for under $ 200 manufacturers of Android smartphones could again increase its market share by more than five percentage points to 84.7 percent.