Thursday, March 3, 2016

Bosch’s power tools on a growth course – ABC Online

Thursday , 03.03.2016, 11:12
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Whether chainsaws, electric screwdriver or drifter: the technology group Bosch makes much better business with power tools than before

due to the good economic situation in countries such as Germany and the United States and because of the weakness of the euro is the sales in this division. 2015 increased by 10 percent to 4.5 billion euros, Bosch announced in Stuttgart on Thursday. For the first time ever sold more than 50 million Bosch power tools in one year. Information on earnings did not exist

Especially well it ran in its home market Germany, this country’s return Bosch last year more than 600 million euros -. To a plus of 17 percent. One reason here was the arrival of the refugees: craftsmen bought according to the Bosch Manager significantly more power tools than before. “The influx of refugees has 2015 had a positive impact for us – so we expect 2016″. Said the Bosch division chief for power tools, Henning von Boxberg

For the rehabilitation and modernization of lodging the artisans would need new hammer drills, cordless drill, angle grinder or saw, says the Manager. “The craftsman working for the refugees even more so are wear and demand for power tools later.”

Also was very positive, the revenue increase of 12 percent in the US. Worse, it was however in Brazil and Russia – the local currencies fell in price, which detracted from the post in the Euro-balance. In China, it was not too round.

The division of power tools (Power Tools) has 20,000 employees, of which about one-sixth in Germany at Bosch. The number of employees was 2015 remained constant, said of Boxberg. This will probably also in 2016 remain so. For this year, the Bosch division chief again expects growth. The first two months of this year are very promising.

When consumers Bosch wants to score this year, among others, a new mini-chainsaw. “This can easily and free of vibration such as fruit trees are back cut – so far this is only possible with difficulty,” said the 45-year-old

In addition, Bosch builds on enhanced networking and digitization of power tools: Some devices get a chip, thereby. users know exactly where the electric screwdriver or saws are. Moreover, safety is improved: Some impact drills have a future auto power off. This is to prevent that users hurt when the device continues to rotate despite stuck forming drill.

For the future looks of Boxberg in Africa great potential. “Currently, the market is still very small, people put there to hand tools instead of electrical appliances,” says von Boxberg. “That will change in the next ten years.” The potential is enormous.

Even with the competition it looked in the past year from well. The power tool manufacturer Metabo Nürtingen – recently acquired by the Japanese company Hitachi Koki – recorded in 2015 by its own account an increase of 9 percent to 408 million euros


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