Non-alcoholic beer is particularly the rise.
The Germans drink more beer again. For the first time in eight years, sales rose slightly in 2014: about one glass per capita. 106.9 liters of beer flowed on average by each throat, estimates of the German Brewers’ Association. The year before, there were 106.6 liters. The growing thirst returns the industry for good weather, the football World Cup and a stable consumer confidence. Particularly the so-called non-alcoholic beer was once more buyers.
According to the estimate published this Monday the German company brewed 95 million hectoliters of beer, about half a percent more than in 2013. In addition, 5 million hectoliters of beer with the label “alcoholic̶ 1;. The segment is thus increased by five percent – even if almost all the beer without alcohol offered up to 0.5 percent by volume of alcohol. But the most popular is the classic beer, which accounts for about half of the market prior to export and wheat beer.
More “go the whole, the German brewers happy and optimistic new year” on the topic
said association president Hans-Georg Eils , The industry is looking forward to his specifications about growing export figures. German beer’ll especially in China and the United States popular.
Official figures are expected for the end of January. Last beer sales in Germany grew slightly in 2006. The slight increase in 2014 would be an exceptional year. The long-term trend is down since the seventies. Ten years ago, the brewers were 11 million hectoliters on sale in Germany than it is today.
Here you can buy the rights to this article
<- ========= confirmation page.! Will be loaded by JS if submission is successful === ============ ->
.
No comments:
Post a Comment