” recognition of our work “
milestone for ProSiebenSat.1. The German stock market has decided the shares of ProSiebenSat.1 Media SE in the DAX take. From March 21, the Group ranks among the 30 largest listed companies in Germany. ProSiebenSat.1 replaced the shares of K + S, which are received in return in the MDAX. The “fast-exit rules” of the exchange provide that a DAX member is replaced if it is free float market capitalization and trading volume behind rank 45 falls back into one of the two criteria. At K + S was the latter case.
Surprisingly, there is the decision of the Exchange not – already in the past week, the group had flirted before announcing its record figures with the rise due to the enormous increase in trading volume (DWDL.de reported). This means that investors had to have concerns that an investment in shares of ProSiebenSat.1 could prove to be a total failure still not too many years ago. From penny stock-existence of the past, the share of TV Group at a price of currently more 45 Euro is now in any case far away – which, of course, the question must be allowed whether ProSiebenSat.1 ever is still a TV group
Under the CEO Thomas Ebeling numerous investments were made in many industries in the bag in the last few years, which was often ridiculed by so many Fernsehnostalgiker, but the bottom line is proved for the media company as a very good deal. Today, the digital segment & amp; Adjacent, the columns online video, online games, Ventures & amp; Commerce and Music bundles, the strongest growth drivers of ProSiebenSat.1. The calculus behind the investments is simple: The group wants to use the reach and advertising power of its television stations to build products of the digital service, related business areas into successful and strong brands. Thereby new revenue streams opened up and the independence of the TV advertising markets to be strengthened.
The now decided DAX rise shows that in this respect some Unterföhring was done correctly. “We are very pleased to be included in the German DAX index,” Thomas Ebeling sent word late Thursday. “We see the rise as an appreciation of our work in recent years and as an incentive to pursue our diversified growth strategy successfully in the future.”