pithy sound the words of Volkswagen boss Matthias Müller: Europe’s auto giant should be for the “new era of mobility” rebuilt. The term “evolution” was “for what lies ahead, much too weak”. Mueller’s future plan for 2025 looks exactly against these radical swing. The CEO wants to rebuild the Wolfsburg company completely and raise the position of VW where predecessor Martin Winterkorn was holding back.
Future transactions such as new mobility services, electric mobility, battery technology and self-propelled cars rises Müller to the Group target. For the necessary investments VW plans by 2025 a double-digit billions. Thus Müller wants about developing the technology for self-propelled cars in the group: “We will provide the necessary resources for autonomous driving and artificial intelligence independently,” Müller told SPIEGEL ONLINE. “The goal is the acceptance of a self-developed, competitive technical solution.” They had planned to the end of the decade.
Müller wants to send a strong signal of his company’s renewal, which is not only buffeted by scandal exhaust, but also suffers from inefficiencies. “We have no doubt serious weaknesses The key words are above all:. Structure, culture and efficiency,” says Müller
In the video:. Müller presented VW Stategie
Whether Müller manages the change, he does not decide: Much more important are the employees. She met Müller precisely why the same after he had Thursday afternoon presented to the public its new course. Around 450 executives he put in the Autostadt in Wolfsburg illustrates how VW must change in order to ascend back into the top league.
Müller must succeed to identify the spenders to leverage synergies between the brands brands distributed to allow the manager to work independent and avoid costly sprawl – but especially needs VW more innovative spirit.
Just how difficult this could be, shows the restrained target for the return that barely higher with seven to eight percent in 2025 as the old plan already envisaged for 2018th This also disappointed investors. The share of Volkswagen 
extended its losses after the announcement of miller and lost until noon 1.4 percent.
” the VW strategy goes in the right direction, “says Martin Stahl, managing director of business consultancy SAC. However, there was no great art to identify the crucial future fields of industry. Rather, it was important how VW will implement the major issues. The key criterion is now “. Transformation of the organization”
Digital, efficient, environmentally friendly – VW CEO Müller sets at many central screws to:
new business area mobility services
Carsharing, driving services, mobile services – for Volkswagen are new solutions for the mobility of tomorrow a quite new world. For years, the Group had other manufacturers rush ahead here. Under Müller mobility solutions are now a separate business unit – with headquarters in Berlin. The distance to the corporate headquarters Wolfsburg should be important only so succeeded with his BMW outsourced “Project i” to develop innovative cars with alternative drive concept. The forces of inertia in the group would slow down new ideas otherwise too fast.
Recently, VW had already involved in the driving service Gett and so gave the starting signal for new services. A high sum billion would cost the construction of this new company branch, said Müller. For this he is aiming by 2025 to mobility services revenue in billions of. It’s a big bet on the future, because no one knows where the demand is moving for such services – and yet there is no alternative
electric mobility and autonomous driving
The Volkswagen Group is to become a mass provider of electric cars. By 2025, the carmaker, which focused particularly on long combustion engines, bringing more than 30 all-electric models on the market. Up to three million such cars will Müller then sell – that would be a quarter of its paragraph
Instead of just buy the necessary for batteries, VW wants to develop this technology itself and produced in its own factory.. Battery technology to become the new core competency. Already in 2025 will VW have a requirement of 150 gigawatt hours of car batteries. However, Wolfsburg start so late: vendors like LG, Samsung and Panasonic have an enormous advantage in the development of battery cells.
To change Decade Müller wants to bring a system for autonomous driving car on the market. Interest in this technology, whose start keeping experts inevitable, Müller and other VW managers had held for years is unlikely. “Even I, as someone who likes to keep control in their own hands, was initially skeptical,” Mueller admitted. Today he had not the slightest doubt about this “revolutionary technology”.
cheap cars, fewer models, fewer kits
for years VWs bit their manager teeth it from developing a true budget car for the booming emerging markets. It never succeeded. Müller takes the unloved theme again. He wants to conquer with a partner from Asia, the booming low-price segment. At the same time VW wants the variety of models – today there are 340 – Evaporate
Efficient and profitable
.
In order for the Group restructuring can be funded, VW must urgently save. The company is spending more on research and development than any other group. That should change, because the innovative strength holds not in accordance with. “We must at all stages of the value chain, in all brands and fields more efficient,” says Müller. VW currently lies with key figures in some cases significantly behind the best in the industry. Especially the core VW brand to be profitable
VW bundles simultaneously his two dozen components works as for engines, transmissions, chassis parts in a separate company -. Which would create a new automotive supplier in one fell swoop. Namely, the largest in the world, because Müller will allow the new company, with the competition to make business.
In order to be innovative and at the same time reduce costs, Müller will be more responsive partnerships. Dominated by engineers company needs rethinking, that not everything can alone come from within. At the same time Miller must change the smug and complacent become corporate culture, so that the group moves in new directions. The current crisis look like a catalyst, says Mueller, who characterized hopes to initiate the change easier. “At Volkswagen, have opened doors,” says the CEO. Now Miller must leave enough new thinking in the group.
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